The Power List

They control the lands you play on, the athletes you worship, the gear you buy, even the food you eat. Meet the 25* most influential people in the world outside. *Ranked in order of influence

Oct 5, 2011
Outside Magazine

The outdoors is big business, and it's only getting bigger. We profile 25 of the most influential businesspeople, athletes, and officials in our world today.

1. Dietrich Mateschitz
2. Yvon Chouinard
3. Melinda Gates
4. Charles and David Koch
5. Shaun White
6. Ken Salazar
7. Jacques Rogge
8. Sally Jewell
9. Mark Tercek
10. T. Boone Pickens
11. Lance Armstrong
12. Sir Richard Branson
13. Stephen Kaufer
14. Sandy Bodecker
15. Jeff Skoll
16. John Fahey
17. John Mackey
18. Rebecca Martin
19. Jill Layfield
20. Jim Jannard
21. Ron Semiao
22. Jenn Dice
23. Steve Astephen
24. Conrad Anker
25. To Be Determined