Yeti Hopper

Company's first soft-sided cooler

Fishing guides and festival goers take note: High-end cooler maker Yeti just revealed its first soft-sided cooler, the 6.5-gallon Hopper that’s sealed with a waterproof drysuit zipper.

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It’s got an inch-and-a-half of heavy-duty closed-cell foam for insulation throughout. We had no problem slinging it into a canoe, leaving it on the bank for fishing, or stowing it in the front seat of a car—without any leakage. At $299, the Hopper ain’t cheap, but if it’s anything like its roto-molded forebearers, it’ll last forever.

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