Tracking Technologies We Use
We collect personal information about users over time and across different websites, apps and devices (our platforms) when you use our platforms. We or vendors we have hired use several common tracking technologies. These may include browser and flash cookies, web beacons, and similar technologies. These may also include device IDs. These technologies are used to track our consumers and platform users, including for the following reasons:
- To track new visitors to our platforms.
- To recognize past customers.
- To store your password if you are registered on our platform.
- To serve you with advertising content in which we think you will be interested. As part of this customization, we may observe your behaviors on this platform or on other platforms. We may also get information about your browsing history from our trusted business partners.
- To integrate with third party social media platforms.
- To observe your behaviors and browsing activities over time across multiple platforms or devices.
- So we can better understand our audience, our customers, our platform visitors, and their respective interests.
Controlling Our Use of Tracking Technologies
Our Do-Not-Track Policy
Some websites have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our platforms may not work. If you block or reject cookies, not all of the tracking described here will stop. Options you select are browser and device specific.
We engage in interest-based advertising.
We and our partners display interest-based advertising using information gathered about you over time across multiple platforms or devices.
Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our platform, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.
How do we gather relevant information about you for interest-based advertising?
To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others. We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.
Opting Out of Receiving Seeing Tracking-Based Ads
The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. If you want to opt out, If you want to opt out, visit this page. Choices you make are both browser and device-specific.
Some of the tracking technologies we may use do not participate in the Self-Regulatory Program for Online Behavioral Advertising. This means you will not be opted out by following the instructions above. Instead, click on the name of each tracker to get more information about how to opt-out of that tracker’s cookies: Chartbeat, Moat, and Scorecard Research Beacon.
The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app here.
Certain choices you make are both browser- and device-specific.