Appeal, Mainstream

Teva recently collaborated on a collection with a high-fashion retailer. (Teva)
Photo: Teva M_OriginalUniversal-GNB-1004006

The surprising tendency for technical products and trends from the outdoor world to find their way into mass culture. Here are a few recent examples.

1995: The North Face’s Nuptse puffy jackets, made to withstand Himalayan-level cold and wind, begin blanketing the streets and subways of New York City and its outer boroughs. They are typically paired with Timberland boots

2002: Nalgene bottles can be found on nearly every backpack on every college campus, attached with a carabiner. 

2011: A craze for long hackle feathers in women’s hair extensions and earrings leads to shortages among fly tiers, and some tackle shops refuse to sell them to young, fashionable women.

2014–15: Hipsters and fashionistas go crazy for all things outdoorsy. To the shock of rafting guides everywhere, Teva collaborates with high-fashion ­retailer Opening Ceremony on a line of sandals that show up on runways. 

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