A fashion-conscious male urbanite whose clothing and accessories project an aura of rugged manliness. Lumbersexual staples include plaid shirts, work boots, axes, and craft beer (preferably served in mason jars). The look is part of the larger heritage wave, a series of trends that aim to achieve a pre-digital-era affectation. Outdoor brands with strong lifestyle lines have benefited massively. L.L.Bean, for example, went from selling about 100,000 of its Bean boots in 2004 to 450,000 in 2014.