There’s a wolf circling the outdoor apparel industry, and some merino wool brands are herding together, while others may be getting picked off.
Studies show that “green” equals “girly” in the eyes of consumers—but the outdoor industry isn’t buying it.
The video of a recent hiking encounter offers a glimpse into the future of outdoor enthusiasts—and it's a little creepy.
Good news for gear junkies, bad news for arachnophobes: we’re now one step closer to swaddling ourselves in spiderwebs.
The hottest new material in outdoor tech has been around for millions of years and a host of new companies are trying to harvest it
The secrets behind the success of the nation’s newly crowned second-most-popular sneaker brand.
Making America’s most prestigious stage races profitable is an uphill climb.