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Audience Engagement Editor


We're looking to hire an audience engagement editor with a strong audience background who isn't afraid to shake things up. Can you find creative ways to grow and maintain Outside’s reader base? Want to craft editorial newsletter series, spearhead our daily social media posting, and bring a new level of engagement and loyalty to all of our platforms? Are you interested in growing into a managerial role? This might be the job for you.  

Primary responsibilities:

  • Grow and manage the editorial side of Outside’s newsletter program, including writing, editing, building, and scheduling newsletters and producing voicey, on-brand copy for products such as re-engagement campaigns and welcome series. This involves close collaboration with our email marketing specialist.

  • Workshop display and SEO headlines alongside editors and the rest of the audience team for all digital content and schedule stories in our CMS for publication on the site.

  • Schedule organic and marketing content for all social channels (Facebook, Twitter, and Instagram) using native platform publishing and third-party tools like SocialFlow on a daily basis.

  • Report and track traffic and engagement growth using metrics from social media and newsletter dashboards, Google Analytics, and Parse.ly.

  • Collaborate closely with the audience development director on high-level strategy such as promotion plans for product launches, editorial brainstorms for vertical strategies, and new audience projects that will win us the social media Ellie award.

  • Manage the audience@outsideim.com email address and assess pitches.

Requirements:

  • At least two years of full-time editorial experience at a digital publication. Experience as an audience editor strongly preferred.

  • Proficient Google Analytics and Parse.ly experience. Experience with SocialFlow, Adobe Creative Suite, and HTML a plus.

  • Experience using email service providers. Experience with Sailthru a plus.

  • Strong writing chops and ability to produce clean copy quickly.

Important: This position is based in Santa Fe, NM. 

Applications Due: September 30.

If you're interested, please email your resume, cover letter, and links to social media accounts you've managed (brand pages) to jearnest@outsideim.com with "Audience Engagement Editor” in the subject line.


The Outside Fellowship Program

Outside offers paid six-month fellowships at our headquarters in Santa Fe, New Mexico. We have four different fellowship roles—editorial, production, audience development, and video production—all of which include working closely with top editors on everything from fact-checking long-form features to building stories, editing videos, and helping develop social-media strategies. Our fellows are included in nearly all of Outside’s editorial processes, including feature pitch meetings, film shoots, and casual brainstorming sessions. You can learn more about our fellowships, and how to apply, here. UPDATE: Due to the COVID-19 outbreak, we’ve unfortunately had to postpone hiring for our editorial fellowship. We will update this page when we’re able to resume hiring again. 


Outside is independently owned by Outside Integrated Media, LLC. The magazine and website cover adventure sports, travel, fitness, health, nutrition, gear, science, and the environment. Every month, through well-crafted writing, reporting, service journalism, photography, and design, we inspire these readers and provide them with the tools they need to fulfill their dreams. Our headquarters are located in beautiful downtown Santa Fe (population 70,000, elevation 7,000 feet), within walking distance of numerous cafés and shops and in view of the Sangre de Cristo Mountains, which offer numerous opportunities for running, road and mountain biking, skiing and snowboarding, climbing, and hiking. We enjoy 300-plus sunny days a year.

Our mission to inspire readers to get outside has never been more critical. In recent years, Outside Online has reported on groundbreaking research linking time in nature to improved mental and physical health, and we’ve kept you informed about the unprecedented threats to America’s public lands. Our rigorous coverage helps spark important debates about wellness and travel and adventure, and it provides readers an accessible gateway to new outdoor passions. Time outside is essential—and we can help you make the most of it. Making a financial contribution to Outside Online only takes a few minutes and will ensure we can continue supplying the trailblazing, informative journalism that readers like you depend on. We hope you’ll support us. Thank you.
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