This bag is part of a nearly $4-million fundraising campaign on Kickstarter.
Why the popularity? First off, it's cleverly designed. Inside, customizable dividers let you perfectly pack a couple of DSLR bodies, flashes, several lenses, and your laptop. Side pockets allow quick access to all your gear from either side, and the bag expands or contracts, depending on how much stuff you're carrying.
On the outside, compression straps come out of stow pockets to hold tripods and other gear. Same with the hip belt: tuck it away for everyday use and bring it out when things get heavy. Made from Kodra fabric with a DWR coating and weatherproof zippers, the water-resistant exterior is meant to take a beating.
The bags should land in December.