Cindy Rosser, a 62-year-old northern Californian who comes from rodeo royalty and identifies with iconic western figures like Annie Oakley and Florence Hughes Randolph, knows her way around dirt, hooves, and manure. Over many decades spent wearing a cowboy hat, she’s broken her neck in the arena. She’s worked—and worked and worked—for her opportunistic, rodeo-promoting dad, Cotton, who at 89 still shows people why, as the head of the Marysville, California, Flying U Rodeo Company, he’s been dubbed the P.T. Barnum of rodeo. She’s made and lost a few dollars breeding bucking bulls. Late last September, we caught up with Rosser around the ranch and at her hometown event, the 2017 Marysville Stampede.
“Stock contractors can’t get rich. Too much overhead. Too many animals, a lot of feeding, shipping, and fuel. The only rich ones are the folks who have the animals and the oil wells, too,” says Rosser. “I do this because I love this.”