Ad companies love the outdoors. Think about it: the Coors mountaineers delivering beers to thirsty bar-goers, trucks crossing mountain streams, climbers scaling iconic chunks of rock. Super Bowl ads are meant to inspire and entertain, and nothing does that like the lakes, rivers, mountains, and deserts where we play. This year is no exception. Already we know that Shalane Flanagan and Kelly Slater will run and surf, respectively, their way to a tasty Michelob Ultra, and Mikaela Schiffrin will outski everyone in the world in en route to the Olympics. But we’re willing to wager that you’ll see plenty of epic scenery and outdoor pursuits as well.