Our Favorite Booths at Summer Outdoor Retailer

Brands go to great lengths to make their products stand out. Here are the five wildest examples.

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Photo: Ben Fox

This tiny house is a recurring presence at the Outdoor Research booth each year. Attendees can take a seat inside while they get a look at upcoming products.

Photo: Ben Fox

To help highlight its new line of boardshorts, surf brand Reef—out of La Jolla, California—erected a colorful lifeguard stand. 

Photo: Ben Fox

We recently got a sneak peek at Thule’s new line of hiking and bike packs. But the brand’s booth featured a throwback: Thule’s first-ever ski rack, which was made in 1963, adorning a 1965 Volvo Amazon.

Photo: Ben Fox

United by Blue always has one of the trendiest booths at the show. This year it rolled in live trees and an A-frame house. 

Photo: Ben Fox

One of the most impressive displays was Igloo’s VW bus, customized to look like its classic red and white Playmate cooler. 

Photo: Ben Fox

Yes, that is a bouldering wall. The North Face built one on the showroom floor, where athletes like Alex Honnold and Conrad Anker gave climbing demos.