Exposure
Outdoor Retailer Summer 2018

Our Favorite Booths at Summer Outdoor Retailer

Brands go to great lengths to make their products stand out. Here are the five wildest examples.

Light
Photo: Ben Fox

This tiny house is a recurring presence at the Outdoor Research booth each year. Attendees can take a seat inside while they get a look at upcoming products.

Photo: Ben Fox

To help highlight its new line of boardshorts, surf brand Reef—out of La Jolla, California—erected a colorful lifeguard stand. 

Photo: Ben Fox

We recently got a sneak peek at Thule’s new line of hiking and bike packs. But the brand’s booth featured a throwback: Thule’s first-ever ski rack, which was made in 1963, adorning a 1965 Volvo Amazon.

Photo: Ben Fox

United by Blue always has one of the trendiest booths at the show. This year it rolled in live trees and an A-frame house. 

Photo: Ben Fox

One of the most impressive displays was Igloo’s VW bus, customized to look like its classic red and white Playmate cooler. 

Photo: Ben Fox

Yes, that is a bouldering wall. The North Face built one on the showroom floor, where athletes like Alex Honnold and Conrad Anker gave climbing demos. 

Pinterest Icon