This tiny house is a recurring presence at the Outdoor Research booth each year. Attendees can take a seat inside while they get a look at upcoming products.
Our Favorite Booths at Summer Outdoor Retailer
Brands go to great lengths to make their products stand out. Here are the five wildest examples.
To help highlight its new line of boardshorts, surf brand Reef—out of La Jolla, California—erected a colorful lifeguard stand.
We recently got a sneak peek at Thule’s new line of hiking and bike packs. But the brand’s booth featured a throwback: Thule’s first-ever ski rack, which was made in 1963, adorning a 1965 Volvo Amazon.
United by Blue always has one of the trendiest booths at the show. This year it rolled in live trees and an A-frame house.
One of the most impressive displays was Igloo’s VW bus, customized to look like its classic red and white Playmate cooler.
Yes, that is a bouldering wall. The North Face built one on the showroom floor, where athletes like Alex Honnold and Conrad Anker gave climbing demos.