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Dispatches Nov 28, 2018

What Dogs Really Think About Dog Gear

How do you design something when the end-user can't give you feedback other than incessant tale wagging? (Courtesy Ruffwear)
dogs

For the past 20 years, Ruffwear has been reinventing gear for dogs. The brand makes booties, jackets, collars, toys, and pretty much anything else you could want for your pup. But how do you design something when the end user can’t give you feedback other than incessant tail wagging? And don’t dogs get just as much enjoyment out of an old stick as the latest and greatest chew toy? In this second installment of our series exploring how gear gets made, producer Alex Ward reports on the unique process of crafting products for our best friends.

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