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Nov 28, 2018

What Dogs Really Think About Dog Gear

How do you design something when the end-user can't give you feedback other than incessant tale wagging? (Photo: Courtesy Ruffwear)
dogs

For the past 20 years, Ruffwear has been reinventing gear for dogs. The brand makes booties, jackets, collars, toys, and pretty much anything else you could want for your pup. But how do you design something when the end user can’t give you feedback other than incessant tail wagging? And don’t dogs get just as much enjoyment out of an old stick as the latest and greatest chew toy? In this second installment of our series exploring how gear gets made, producer Alex Ward reports on the unique process of crafting products for our best friends.

The Outside Podcast

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Outside’s longstanding literary storytelling tradition comes to life in audio with features that will both entertain and inform listeners. We launched in March 2016 with our first series, Science of Survival, which was developed in partnership with PRX, distributors of the idolized This American Life and The Moth Radio Hour, among others. We have since expanded our show and now offer a range of story formats, including interviews with the biggest figures in sports, adventure, and politics, as well as reports from our correspondents in the field.

What Dogs Really Think About Dog Gear Podcast