Business Journal


The home of outdoor industry news since 1984

Sponsor Content: WH inc.

A guide to staying current

Sponsor Content: Envoy B2B

New technology can help brands connect more powerfully with retailers

The parent company of Merrell, Saucony, and Chaco is accused of disposing “forever chemicals” in northern Michigan decades ago, contaminating groundwater

Durston Gear, beloved by ultralight hikers, is finally overcoming its inventory woes

The Dick’s Sporting Goods spinoff is expanding fast

Sponsor Content: Darby Communications

Thoughtful PR can elevate a cottage manufacturer’s visibility without sacrificing the soul of the brand

The company’s new CleanCloud process might help turn factory emissions into running shoes

Sponsor Content: Cordura

The next stage of the longstanding collaboration meets at the intersection of fashion, performance, and responsibility

The company's founder has given away the business, placing ownership in a trust and vowing to spend an estimated $100 million a year to fight climate change

The product line aims to make the country’s largest outdoor retailer more inclusive

Will the iPhone eventually do to personal locator beacons what it did to digital cameras?

The New Mexico resort has become the first ski area in the country to achieve a CarbonNeutral Certification from Climate Impact Partners

Colorado Teardrops has completed a prototype of its upcoming EV-specific adventure trailer

Sponsor Content: Finn Partners

How brands, athletes, and media are working to democratize the outdoor industry

The company announced it has met B Lab’s certification criteria

Lack of snow and resources have shuttered Sandia Peak Ski Area for another year

The biggest stories in the outdoor industry delivered to your inbox three times a week

Utah-based Pacific Resorts Group has a new flagship ski destination to add its now six-resort portfolio

We're shouting out one company a month for outstanding business savvy

Quickly growing in popularity, via ferratas have mostly been reserved for mountain towns. Until now.

Sponsor Content: Blue Fire Collective

A gear maker and a nonprofit have teamed up to help get more young people outside

The problem started with a controversial Tennessee law, which made renewable energy prohibitively expensive for the Memphis gym

Despite some gains, the picture wasn't great in August

Sponsor Content: Cordura

The collection begins a new chapter of sustainability for the legacy pack brand

Lagging sales of Vans in China likely contributed to the decision

Sponsor Content: Envoy B2B

Your B2B platform can have a major impact on your revenue, from top to bottom

An unflinching LinkedIn admission led to an outpouring of support for the founder of one apparel company

Sponsor Content: BOA Technology

BOA brings a micro-adjustable precision fit to Altra’s premier trail product

Employees at the Berkeley, California, location voted in favor of unionization this week

The suit seeks return Bears Ears and Grand Staircase-Escalante to their diminished, Trump-era boundaries

Sponsor Content: NuORDER by Lightspeed

Three timely takeaways from a 2022 survey of wholesalers

For the footwear startup Erem, the choice to crowdfund its newest offering was a calculated risk. It paid off.

The event, Sister Summit, is part peer-judged competition, part networking event, and fills a long-overlooked gap in women's skiing and snowboarding

WNC Outdoor Collective, a retailer in Black Mountain, North Carolina, needs to raise $500,000 to expand

The retailer is expanding aggressively into the running market, with an eye to attracting new customers

Sponsor Content: Appalachian Gear Company

An 80 percent alpaca and 20 percent Tencel blend equals 100 percent natural comfort and performance

The OBJ Outdoor Index is showing a modest upward trend. July was encouraging, but there's no knowing whether the gains will last.

There were lots of exciting goodies at the show this year. Here are some of our favorites.

Sponsor Content: Aquaglide

The new Cirrus Ultralight represents the ultimate marriage of performance touring and lightweight packability

Lise Aangeenbrug, who announced her departure from Outdoor Industry Association last week, will join the National Park Foundation as chief program officer

A recent construction misstep in the high-alpine requires further U.S. Forest Service review

Sponsor Content: Vista Outdoor

A pair of recent acquisitions has set the company up for success in years to come

The official announcement and more details to come next week

The second annual run of the invitational trade show is in the books

The hardgoods-only trade show in Park City, Utah, is back

The highly anticipated 550-acre expansion into Bergman Bowl was slated to add 16 new trails and a high-speed lift

Sponsor Content: Envoy B2B

The new digital tool is built to help retailers manage all their assets, including workbooks, order forms, invoices, and more

The company is accused of not honoring its lifetime warranty on a brand of socks

Sponsor Content: LEKI

The new SHERPA collection from LEKI delivers the perfect pole for year-round adventure

A detailed look at Outside Inc.’s first foray into Web3 and how it might improve our digital health and overall wellbeing

The community of El Paso has mobilized widespread support for a new national monument designation in their backyard. It's time their voices were heard.

Sponsor Content: Elastic Suite

Brands and retailers are clear: the stalwart B2B sales platform lives up to the hype

The Seattle Office of Labor Standards has accused Patagonia of violating a city law that requires employers to publish work schedules a minimum of two weeks in advance

The Tahoe City location joins Evo’s Salt Lake City and Whistler locations in its lineup of adventure hotels

Vehicle-supported adventuring—sometimes called "fauxverlanding" or "overlanding light"—is introducing a new cohort of consumers to the outdoors

The Seattle brand has become the first to release a full ski apparel kit—including shells, pants, bibs, base layers, gloves, and more—up to size 3X

Sponsor Content: Outdoor Media Summit

Why the show might be just what your business needs

The company has launched a new marketing campaign, “Same is Boring,” to showcase the Merrell Test Lab and cast the company in a more innovative light

The value shed from outdoor-focused securities, though painful, wasn't as great as the broader market's downturn last month

The motocross and mountain biking gear company is to become the 40th brand under the Vista Outdoor banner

Salt + Snow aims to help people—mothers specifically—find quality outdoor gear

A recent name change is part of the co-op’s strategy to increase its guided-tour business to 3 million customers annually

The plant-based dog treats are the first products released by the company’s Trailblazers Incubator

Sponsor Content: Envoy B2B

Chatting with Rumpl about the value of trade shows and creating better retailer interactions

The nonprofit’s former CDO takes the helm to help bring diversity, equality, and inclusion into outdoor industry workspaces

Sponsor Content: Vista Outdoor

Take a closer look at the latest products from a select handful of the company’s iconic outdoor gear makers

Known for its stylish carry-on luggage, Away joins other brands seeking a slice of the growing outdoor market as travel trends continue to shift

The apparel manufacturer also joins a growing number of companies that have pledged to cover costs for employees who must now travel across state lines for abortion care

If successful, the California location would join REI Manhattan as the co-op’s only two unionized stores

And the apparel manufacturer joins a growing number of companies that have pledged to cover travel costs for employees who must go to a different state to seek abortion care

The best products hitting shelves in Spring/Summer '23, ranked by our team of staffers, gear testers, and retailers

Matador Travel Equipment is coming out of the pandemic stronger as its market shifts from travel to outdoor rec

Sponsor Content: WH inc.

WH inc. has been connecting brands to the active explorer audience since 1969

After turning down large acquisition offers in the past, Clif has now signed a deal to sell to the owner of Oreo, Toblerone, and other international snack brands

These innovative and inspirational leaders are changing business in the outdoors for the better

The habits and attitudes of outdoor consumers are changing fast. Marketers across the industry are racing to keep up.

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