Brands

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A new wave of outdoor brands aimed at youngsters are busting the myth that parents won’t pay for premium goods
Sponsor Content: WH inc.

A guide to staying current

Four brands share their secrets for getting millions of views on social media—and converting the attention into sales

Sponsor Content: Envoy B2B

New technology can help brands connect more powerfully with retailers

Janice Tennant was honored with the annual accolade

The parent company of Merrell, Saucony, and Chaco is accused of disposing “forever chemicals” in northern Michigan decades ago, contaminating groundwater

Durston Gear, beloved by ultralight hikers, is finally overcoming its inventory woes

Sponsor Content: Darby Communications

Thoughtful PR can elevate a cottage manufacturer’s visibility without sacrificing the soul of the brand

The company’s new CleanCloud process might help turn factory emissions into running shoes

Sponsor Content: Cordura

The next stage of the longstanding collaboration meets at the intersection of fashion, performance, and responsibility

The company's founder has given away the business, placing ownership in a trust and vowing to spend an estimated $100 million a year to fight climate change

Will the iPhone eventually do to personal locator beacons what it did to digital cameras?

The New Mexico resort has become the first ski area in the country to achieve a CarbonNeutral Certification from Climate Impact Partners

Colorado Teardrops has completed a prototype of its upcoming EV-specific adventure trailer

Sponsor Content: Finn Partners

How brands, athletes, and media are working to democratize the outdoor industry

The company announced it has met B Lab’s certification criteria

Lack of snow and resources have shuttered Sandia Peak Ski Area for another year

Utah-based Pacific Resorts Group has a new flagship ski destination to add its now six-resort portfolio

We're shouting out one company a month for outstanding business savvy

Quickly growing in popularity, via ferratas have mostly been reserved for mountain towns. Until now.

Despite some gains, the picture wasn't great in August

Sponsor Content: Cordura

The collection begins a new chapter of sustainability for the legacy pack brand

Lagging sales of Vans in China likely contributed to the decision

Sponsor Content: Envoy B2B

Your B2B platform can have a major impact on your revenue, from top to bottom

Sponsor Content: BOA Technology

BOA brings a micro-adjustable precision fit to Altra’s premier trail product

Sponsor Content: NuORDER by Lightspeed

Three timely takeaways from a 2022 survey of wholesalers

For the footwear startup Erem, the choice to crowdfund its newest offering was a calculated risk. It paid off.

Sponsor Content: Appalachian Gear Company

An 80 percent alpaca and 20 percent Tencel blend equals 100 percent natural comfort and performance

The OBJ Outdoor Index is showing a modest upward trend. July was encouraging, but there's no knowing whether the gains will last.

Sponsor Content: Aquaglide

The new Cirrus Ultralight represents the ultimate marriage of performance touring and lightweight packability

A recent construction misstep in the high-alpine requires further U.S. Forest Service review

Sponsor Content: Vista Outdoor

A pair of recent acquisitions has set the company up for success in years to come

The highly anticipated 550-acre expansion into Bergman Bowl was slated to add 16 new trails and a high-speed lift

Sponsor Content: Envoy B2B

The new digital tool is built to help retailers manage all their assets, including workbooks, order forms, invoices, and more

The company is accused of not honoring its lifetime warranty on a brand of socks

Sponsor Content: LEKI

The new SHERPA collection from LEKI delivers the perfect pole for year-round adventure

A detailed look at Outside Inc.’s first foray into Web3 and how it might improve our digital health and overall wellbeing

Sponsor Content: Elastic Suite

Brands and retailers are clear: the stalwart B2B sales platform lives up to the hype

The Seattle Office of Labor Standards has accused Patagonia of violating a city law that requires employers to publish work schedules a minimum of two weeks in advance

The Seattle brand has become the first to release a full ski apparel kit—including shells, pants, bibs, base layers, gloves, and more—up to size 3X

The company has launched a new marketing campaign, “Same is Boring,” to showcase the Merrell Test Lab and cast the company in a more innovative light

The value shed from outdoor-focused securities, though painful, wasn't as great as the broader market's downturn last month

The motocross and mountain biking gear company is to become the 40th brand under the Vista Outdoor banner

The plant-based dog treats are the first products released by the company’s Trailblazers Incubator

Sponsor Content: Envoy B2B

Chatting with Rumpl about the value of trade shows and creating better retailer interactions

Sponsor Content: Vista Outdoor

Take a closer look at the latest products from a select handful of the company’s iconic outdoor gear makers

Known for its stylish carry-on luggage, Away joins other brands seeking a slice of the growing outdoor market as travel trends continue to shift

If successful, the California location would join REI Manhattan as the co-op’s only two unionized stores

The best products hitting shelves in Spring/Summer '23, ranked by our team of staffers, gear testers, and retailers

Matador Travel Equipment is coming out of the pandemic stronger as its market shifts from travel to outdoor rec

Sponsor Content: WH inc.

WH inc. has been connecting brands to the active explorer audience since 1969

After turning down large acquisition offers in the past, Clif has now signed a deal to sell to the owner of Oreo, Toblerone, and other international snack brands

The habits and attitudes of outdoor consumers are changing fast. Marketers across the industry are racing to keep up.

Here's what the damage looked like

The company’s Find Your Good initiative and Outside.io NFT marketplace support nonprofits advocating for outdoor participation, inclusivity, and planet

Sponsor Content: Best Day Brewing

Non-alcoholic brew brand brings true craft taste to Oregon

The Connecticut-based portfolio company will pick up the synthetic insulation manufacturer for about $530 million

The deal, announced today, will make Five V Capital–a certified B Corporation based in Sydney—the company's majority shareholder

Sponsor Content: Envoy B2B

Taking a closer look at the “collaboration” and “buy” steps when you’re at the table with your retailer

A former Eddie Bauer executive, Damian Huang, will serve as Cotopaxi's first president; at Grassroots, former VP Gabe Maier will step in to lead.

Sponsor Content: LEKI

The brand has rolled out a fresh new look and announced the next generation of grip technology on its trekking and trail running poles

The market is still going crazy. Outdoor stocks are by no means immune—but there are some reasons for hope.

The parent company of CamelBak, Giro, and Camp Chef plans to separate its outdoor business from its ammunition division in 2023

One of the outdoor industry's most experienced leaders dishes about lessons he's learned over the years, how he defines success, and more

Sponsor Content: Envoy B2B

Reliable inventory visibility is critical to success

A new report shows that some outdoor companies, like Patagonia and KEEN, are making strides to eliminate harmful chemicals from their products. But others are lagging far behind.

As the broader market notched modest gains, publicly traded outdoor companies continued to slide last month

Our parent company is launching a new NFT project, the Outerverse, to promote sustainability and get people outside

Sponsor Content: Elastic Suite

Sell when you’re ready, not when the calendar dictates with Elastic Suite’s e-commerce solutions

Sponsor Content: VF Corporation

VF Venture Foundry, a new venture studio owned by the parent company of The North Face, Smartwool, and Supreme, is seeking entrepreneurs passionate about mental health and active lifestyles.

Sponsor Content: Envoy B2B

Brands have an opportunity to forge deeper partnerships with their retailers and grow their wholesale channels

Sponsor Content: NuORDER

Get acquainted with the future of retail buying

The speed-record database for running, hiking, and endurance sports adds new capabilities to Outside’s portfolio of active-lifestyle brands

We've compiled the 50 best products of next season, ranked by more than 100 retailers, gear testers, and outdoor enthusiasts

Publicly traded outdoor companies saw their collective shares decline 5.9 percent in February

The materials company Cocona Labs has convinced a Colorado district court to reopen two separate IP suits it has pursued since 2016

Sponsor Content: Envoy B2B

How to use digital workbooks and assortment experiences to support retailers

Sponsor Content: Avery Dennison

In this edition of First Look, we talk with Matt Hayes of Avery Dennison about the ingredient brand's new sustainable alternative to the ubiquitous plastic fasteners used to attach tags to just about every product in the outdoor industry

ORTOVOX and Arc’teryx have collaborated to build an avalanche airbag system meant to set a new standard in backcountry safety

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