Outside Business Journal

Black-owned outdoor business spotlight: Sweat and Sunshine

This Arizona-based adventure and fitness experience outfit offers guided outdoor hikes


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In honor of Black History Month, we’re spotlighting one Black-owned outdoor business per day.

Owner: Janelle Sheppard

Year founded: 2018

What we do

Sweat and Sunshine is a nature-based wellness business that provides outdoor adventures and fitness experiences designed to maximize the restorative benefits of sunshine and natural spaces. We lead five different outdoor hiking experiences including: a 3.8-mile moderate hike into Hidden Valley, 2.4-mile challenging hike of Piestwea Peak’s Summit Trail, a 2-mile naturalist-focused hike, and two kid-friendly hikes that focus on adventure and science.

What makes us special in the outdoor industry?

Sweat & Sunshine is unique because each experience offers guests the opportunity to focus on both physical and mental health in the most stunning Sonoran Desert settings. No one can experience the mountains without deepening their connection to the natural world.

There is no way to climb to the summit and miss your expanding chest with deep breaths; you’re always reminded that you’re alive and you’re part of the natural world. Guests nearly always learn or see something that expands their appreciation for our precious natural resources. They practice using their curiosity to see deeply and be present in the moment.

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