Outside Business Journal

Black-owned outdoor business spotlight: The Towne Cycles

This Oakland, California bike company believes in custom bikes for custom people


Get full access to Outside Learn, our online education hub featuring in-depth fitness, nutrition, and adventure courses and more than 2,000 instructional videos when you sign up for Outside+.

In honor of Black History Month, we’re spotlighting one Black-owned outdoor business per day.

Owner: David Boone

Year founded: 2014

What we do

The Towne Cycles is a community-based bike shop that specializes in custom builds for commuters. We re-use or upcycle older parts and personally design bike builds for their intended use—whether that’s a daily commute, a race, or riding down the coast of California. That ensures that each bike is fitted to the buyer and no bike goes unloved. We also offer a small selection of pre-built bikes, frames, and parts for purchase.

What makes us special in the outdoor industry?

We care about community. We care about our buyers and what matters to them. We care that people (women, LGBTQ+, minorities, homeless people, etc.) are empowered and not shunned, neglected, or condescended to for who they are or what they know. The Towne Cycles serves many clientele at discounted rates, sometimes for free, and will work on bikes that other shops won’t. We love to solve a good problem and provide excellent service while doing so.

promo logo