First Look: Fjällräven Tree-Kanken
Join us as we chat with Nathan Dopp, CEO Americas of Fjällräven, to talk about the latest update to their classic backpack line: The Tree-Kanken in this episode of First Look
In this episode of First Look our Editor-in-Chief, Kristin Hostetter, sits down with Nathan Dopp to talk about Fjällräven’s new product, the Tree-Kanken backpack.
Some topics we cover:
- The history of the Kanken line.
- How the Tree-Kanken takes Fjällräven’s sustainability initiatives to the next level, and is actually made of Swedish trees.
- Why Swedish design resonates with so many people.
- How durability has become a fashion statement. The value of natural fibers in products, and the ways Fjällräven is working to reduce plastics in packaging.