Outside Business Journal

Mountain Hardwear Rolls Out Revenue-Sharing Program

The brand will share 40 percent of revenue with authorized dealers who generate online sales


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As the coronavirus crisis continues to paint a bleak picture for small businesses across the country, outdoor brands are stepping up one by one to help. The latest company to join the relief effort: Mountain Hardwear, which implemented a program this week to support authorized dealers who have closed or are operating significantly below their normal capacity.

“Over the last few weeks, the team at Mountain Hardwear has been thinking of meaningful ways to help our valued dealers offset the financial impact COVID-19 has had on their businesses,” said Troy Sicotte, VP of Sales at Mountain Hardwear, in the announcement confirming the details of the program. “This program is a small but important gesture we can make to help our partners weather this unpredictable business climate.”

As with similar revenue-sharing efforts launched in recent weeks, Mountain Hardwear’s initiative will pay shops a portion of revenue from online sales generated by verified customers of those shops.

What sets Mountain Hardwear’s program apart is the percentage of money shared. The company confirmed that retailers will receive a 40 percent commission on every sale, with no limit on how many retailers can partake.

“Participating retailers will be paid in the form of a check, not a credit, for confirmed transactions,” the company wrote. “[The program] will be available for retailers now through June 30, or as long as the retailer is closed.”