Conceptual finance or business growth chart.
Outside Business Journal

Outdoor Stocks Update: Industry Rallies After July Letdown

The collective shares of outdoor-focused public companies posted modest gains in August, up from July’s surprising setback

Conceptual finance or business growth chart.
Eric Smith

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After a rare letdown in July, the outdoor industry saw its collective share prices climb back into the black during August, but the upbeat stock performance still didn’t match the scorching marks of the first half of 2021.

The outdoor-focused companies that compose the OBJ Outdoor Index posted an average gain of 1.8 percent, a much-needed rebound after its 1.3 percent decline in the previous month.

That mark was still shy of the Nasdaq (+2.9 percent) and S&P 500 (+2.3 percent), though outdoor businesses did outperform the Dow Jones (+1.2 percent).

OBJ Outdoor Index Compared to Other Indices: August 2021

Index August chg%
OBJ Outdoor Index +1.8%
Dow Jones +1.2%
S&P 500 +2.3%
Nasdaq +2.9%

Of the 25 public companies that OBJ tracks, 15 saw stocks improve and ten saw their shares dip in the month. One nice turnaround story was Emerald Holding Inc., which saw the biggest dip in July but rallied for the second-highest share gain in August at 26.1 percent.

The event operator, which owns Outdoor Retailer, said it was on the verge of setting a company record for conferences in the second half of the year, but it’s 2022 that the outdoor industry has its eye on.

The location of Outdoor Retailer after January’s Snow Show is on the minds of many, and we spoke with show director Marisa Nicholson about that on the final day of OR Summer.

The big winner in August, Dick’s Sporting Goods Inc., is also making news on the outdoor front these days. The company’s outdoor specialty concept, Public Lands, is on the verge of opening its first two stores in Pittsburgh, Pennsylvania, and Columbus, Ohio, and it announced the first set of nonprofits it will support.

Gregory Mountain Products parent company Samsonite International SA also posted nice gains in the month to round out the top three.

Here are August’s top stock performers.

  1. Dick’s Sporting Goods Inc. (NYSE: DKS): +35.2%
  2. Emerald Holding Inc. (NYSE: EEX): +26.1%
  3. Samsonite International SA (OTC: SMSEY): +12.9%

Does the rally from July’s trough signal a return to normalcy or are there still issues like supply chain congestion to sort out before knowing how the industry’s collective stocks will finish the year? We’ll know more when we’re back in early October with the OBJ Outdoor Index for the third quarter.

Tracking the Monthly OBJ Outdoor Index

Below is the OBJ Outdoor Index for August. The Index shows how 25 public corporations—mostly parent companies of outdoor brands, with a couple of retailers, a ski resort giant, and a trade show operator included as well—performed in the calendar month.

The chart includes the companies’ share prices on the last business day of the previous month (July 30), their share price on the last business day of the just-completed month (August 31), the percent change in that period, and current market cap (equal to share price times the total number of shares outstanding).

The OBJ Outdoor Index, unlike other indices such as the Dow Jones Industrial, doesn’t use a market cap weighting system.

Foreign companies’ shares are presented here in U.S. dollars and designated as OTC (over-the-counter) securities since they aren’t listed on U.S. stock exchanges. (One exception is Fenix Outdoor International, whose share price can be found only on Nasdaq Stockholm and is represented as U.S. currency converted from the Swedish krona.)

Underneath the stock chart is a capsule on each of the 25 companies of the OBJ Outdoor Index, including headquarters location, connections to the outdoor industry (if not immediately obvious), key executives, and recent editorial coverage in OBJ, where applicable.

This Index is a living document. We’ll update the chart as needed (monthly and at the end of each quarter), we’ll edit capsules based on organizational changes made, and we’ll add or remove companies based on mergers and acquisitions, newly available trading information, IPOs, and other relevant developments.

For more coverage of these companies—including breakouts of brand performance, where available—check out our quarterly financial recaps, which provide relevant details about outdoor public companies’ most recent earnings reports, including revenue and net income. 

OBJ Outdoor Index: August 2021

Company Ticker Stock value
Stock value
Aug. ’21
Market Cap


Adidas AG (OTC: ADDYY) $182.05 $177.50 -2.5% $69.2B
Anta Sports Products Ltd. (OTC: ANPDY) $546.58 $511.00 -6.5% $55.3B
Callaway Golf Co. (NYSE: ELY) $31.68 $28.06 -11.4% $5.2B
Camping World Holdings Inc. (NYSE: CWH) $39.36 $39.94 +1.5% $3.5B
Canada Goose Holdings Inc. (NYSE: GOOS) $42.43 $38.37 -9.6% $4.2B
Canadian Tire Corp. (OTC: CDNAF) $152.44 $152.20 -0.2% $9.4B
Clarus Corp. (Nasdaq: CLAR) $28.52 $27.09 -5% $915.6M
Columbia Sportswear Co. (Nasdaq: COLM) $99.62 $102.01 +2.4% $6.7B
Compass Diversified (NYSE: CODI) $24.97 $28.47 +14% $1.8B
Deckers Outdoor Corp. (NYSE: DECK) $410.85 $418.45 +1.8% $11.6B
Dick’s Sporting Goods Inc. (NYSE: DKS) $104.14 $140.81 +35.2% $12.5B
Emerald Holding Inc. (NYSE: EEX) $3.95 $4.98 +26.1% $354.8M
Fenix Outdoor International AG  (STO: FOI-B) $148.46* $164.58* +10.9% $2.2B
Garmin Ltd. (Nasdaq: GRMN) $157.20 $174.43 +11% $34.3B
GoPro Inc. (Nasdaq: GPRO) $10.24 $9.97 -2.6% $1.5B
Helen of Troy Ltd. (Nasdaq: HELE) $223.39 $239.19 +7.1% $5.8B
Johnson Outdoors Inc. (Nasdaq: JOUT) $118.37 $114.79 -3% $1.2B
Newell Brands Inc. (Nasdaq: NWL) $24.75 $25.41 +2.7% $10.8B
Samsonite International SA (OTC: SMSEY) $9.17 $10.35 +12.9% $3.1B
Thule Group AB (OTC: THUPY) $25.94 $27.13 +4.6% $5.7B
Vail Resorts Inc. (NYSE: MTN) $305.20 $304.85 -0.1% $12.3B
VF Corp. (NYSE: VFC) $80.20 $76.47 -4.7% $30B
Vista Outdoor Inc. (NYSE: VSTO) $40.39 $40.85 +1.1% $2.3B
Wolverine World Wide Inc. (NYSE: WWW) $33.54 $35.86 +6.9% $2.9B
Yeti Holdings Inc. (NYSE: YETI) $96.33 $99.34 +3.1% $8.7B
OBJ Outdoor Index avg. $2,939.77 $2,992.10 +1.8%

*Currency converted from Swedish krona

OBJ Outdoor Index: Company Guide

Adidas AG (OTC: ADDYY)

  • Headquarters: Herzogenaurach, Germany (U.S. operation is based in Portland, Oregon)
  • Outdoor connection: While Adidas might be known for its athletic apparel, the company also possesses some core outdoor DNA through its Portland, Oregon-based Adidas Terrex and Five Ten brands.  
  • Key executives: Kasper Rorsted, CEO; Carla Murphy, GM, Adidas Outdoor

Anta Sports Products Ltd. (OTC: ANPDY)

  • Headquarters: Xiamen, China (subsidiary Amer Sports is based in Helsinki, Finland, and its U.S. operation is based in Ogden, Utah)
  • Outdoor connection: Anta is the owner of Amer Sports and its portfolio of outdoor and snow sports brands — Suunto, Salomon, Arc’teryx, Armada Skis, and Atomic.
  • Key executives: Jie Zheng, CEO, Amer Sports

Callaway Golf Co. (NYSE: ELY)

  • Headquarters: Carlsbad, California
  • Outdoor connection: Though primarily a golf manufacturer and now the owner of Topgolf, the company made a big play in the outdoor space in late 2018 with the acquisition of European outdoor brand Jack Wolfskin.
  • Key executives: Chip Brewer, president and CEO, Callaway; Richard Collier, CEO, Jack Wolfskin; Diana Seung, GM, Jack Wolfskin North America

Camping World Holdings Inc. (NYSE: CWH)

  • Headquarters: Lincolnshire, Illinois
  • Outdoor connection: Camping World tried its hand at outdoor retail but abandoned that play in 2019.
  • Key executives: Marcus Lemonis, CEO

Canada Goose Holdings Inc. (NYSE: GOOS)

  • Headquarters: Toronto, Ontario
  • Outdoor connection: In addition to its eponymous apparel brand, Canada Goose owns and operates footwear brand Baffin.
  • Key executives: Dani Reiss, CEO

Canadian Tire Corp. (OTC: CDNAF)

  • Headquarters: Toronto, Ontario
  • Outdoor connection: CTC boasts an iconic outdoor brand, Helly Hansen, in its portfolio. (It also operates a chain of sporting goods retail stores throughout Canada.)
  • Key executives: Paul Stoneham, CEO, Helly Hansen (departing)

Clarus Corp. (Nasdaq: CLAR)

  • Headquarters: Salt Lake City, Utah
  • Outdoor connection: Clarus is a holding company whose flagship outdoor brand is Black Diamond Equipment. Clarus also owns Rhino-Rack, Pieps, SKINourishment plus two bullet manufacturers.
  • Key executives: John Walbrecht, president

Columbia Sportswear Co. (Nasdaq: COLM)

Compass Diversified (NYSE: CODI)

  • Headquarters: Westport, Connecticut
  • Outdoor connection: Long known for its hook-and-bullet assets, CODI added a big outdoor name in the fall of 2020 with the acquisition of Boa Technology Inc.
  • Key executives: Shawn Neville, CEO, Boa Technology

Deckers Outdoor Corp. (NYSE: DECK)

  • Headquarters: Goleta, California
  • Outdoor connection: Deckers is a major player in outdoor and active footwear with such brands as Hoka One One, Teva, Sanuk, and Ugg.
  • Key executives: Wendy Yang, president, performance lifestyle brands

Dick’s Sporting Goods Inc. (NYSE: DKS)

  • Headquarters: Pittsburgh, Pennsylvania
  • Outdoor connection: The sporting goods retail giant recently launched an outdoor store concept called Public Lands, led by industry veteran Todd Spaletto.
  • Key executives: Lauren Hobart, president and CEO; Todd Spaletto, president, Public Lands

Emerald Holding Inc. (NYSE: EEX)

  • Headquarters: San Juan Capistrano, California
  • Outdoor connection: Emerald is the owner and operator of the twice-annual Outdoor Retailer and Surf Expo trade shows
  • Key executives: Hervé Sedky, CEO
  • Recent OBJ coverage: Will Outdoor Retailer stay in Denver?

Fenix Outdoor International AG (OTC: FNXTF) 

  • Headquarters: Zug, Switzerland (U.S. headquarters in Louisville, Colorado)
  • Outdoor connection: The Swiss company’s outdoor brands include Fjallraven, Royal Robbins, Brunton, and Primus.
  • Key executives: Martin Nordin, CEO; Nathan Dopp, CEO Americas

Garmin Ltd. (Nasdaq: GRMN)

  • Headquarters: Schaffhausen, Switzerland (U.S. headquarters in Olathe, Kansas)
  • Key executives: Clifton Pemble, president and CEO

GoPro (Nasdaq: GPRO)

  • Headquarters: San Mateo, California
  • Key executives: Nick Woodman, CEO

Helen of Troy Ltd. (Nasdaq: HELE)

  • Headquarters: El Paso, Texas
  • Outdoor connection: Among its many consumer brands is Hydro Flask, the maker of insulated and stainless steel drinkware.
  • Key executives: Julien Mininberg, CEO

Johnson Outdoors Inc. (Nasdaq: JOUT)

  • Headquarters: Racine, Wisconsin
  • Outdoor connection: The company owns two outdoor brands (Eureka and Jetboil) and two watercraft brands (Old Town and Ocean Kayak).
  • Key executives: Helen P. Johnson-Leipold, chairman and CEO

Newell Brands Inc. (Nasdaq: NWL)

  • Headquarters: Atlanta, Georgia
  • Outdoor connection: The company’s core outdoor brands are Marmot and Coleman (and there is some crossover into outdoor with its other consumer brands Contigo, Ex Officio, and Stearns)
  • Key executives: Ravi Saligram, CEO

Samsonite International SA (OTC: SMSEY)

  • Headquarters: Hong Kong
  • Outdoor connection: The luggage giant owns outdoor pack and bag brands Gregory Mountain Products and High Sierra
  • Key executives: John Sears, VP, Gregory

Thule Group AB (OTC: THUPY) 

  • Headquarters: Malmo, Sweden
  • Outdoor connection: The Swedish maker of Thule car racks, luggage, and baby strollers recently got into car-top campers with its purchase of Tepui.
  • Key executives: Magnus Welander, CEO; Hilary Hartley, president Americas

Vail Resorts Inc. (NYSE: MTN)

  • Headquarters: Broomfield, Colorado
  • Outdoor connection: In addition to being the largest ski resort operator in the world, Vail also operates massive lodging and retail operations.
  • Key executives: Rob Katz, CEO

VF Corp. (NYSE: VFC)

  • Headquarters: Denver, Colorado
  • Outdoor connection: One of the biggest, most influential corporations in the outdoor industry, VF Corporation owns and operates an “outdoor” portfolio of The North Face, Altra, Icebreaker, Smartwool, Timberland, and an “active” portfolio of Eagle Creek (soon to be dearly departed), Eastpak, JanSport, and Vans.
  • Key executives: Steve Rendle, CEO
  • Recent OBJ coverage: The business case for upcycled gear (Smartwool)

Vista Outdoor Inc. (NYSE: VSTO)

  • Headquarters: Anoka, Minnesota
  • Outdoor connection: Vista did some rightsizing of its portfolio in recent years, shedding its firearms assets, and its outdoor portfolio now consists of CamelBak, Camp Chef, Bell, Giro, QuietKat, and Venor.
  • Key executives: Christopher Metz, CEO

Wolverine World Wide Inc. (NYSE: WWW)

  • Headquarters: Rockford, Michigan
  • Outdoor connection: Another of the big footwear players, Wolverine owns and operates such outdoor brands as Merrell and Chaco, while other brands include Wolverine, Saucony, and Cat Footwear.
  • Key executives: Blake Krueger, CEO

Yeti Holdings Inc. (NYSE: YETI) 

  • Headquarters: Austin, Texas
  • Key executives: Matthew Reintjes, president and CEO