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The habits and attitudes of outdoor consumers are changing fast. Marketers across the industry are racing to keep up.

Here's what the damage looked like

The company’s Find Your Good initiative and Outside.io NFT marketplace support nonprofits advocating for outdoor participation, inclusivity, and planet

Sponsor Content: Best Day Brewing

Non-alcoholic brew brand brings true craft taste to Oregon

The Connecticut-based portfolio company will pick up the synthetic insulation manufacturer for about $530 million

The deal, announced today, will make Five V Capital–a certified B Corporation based in Sydney—the company's majority shareholder

Sponsor Content: Envoy B2B

Taking a closer look at the “collaboration” and “buy” steps when you’re at the table with your retailer

A former Eddie Bauer executive, Damian Huang, will serve as Cotopaxi's first president; at Grassroots, former VP Gabe Maier will step in to lead.

Sponsor Content: Leki

The brand has rolled out a fresh new look and announced the next generation of grip technology on its trekking and trail running poles

The market is still going crazy. Outdoor stocks are by no means immune—but there are some reasons for hope.

The parent company of CamelBak, Giro, and Camp Chef plans to separate its outdoor business from its ammunition division in 2023

One of the outdoor industry's most experienced leaders dishes about lessons he's learned over the years, how he defines success, and more

Sponsor Content: Envoy B2B

Reliable inventory visibility is critical to success

A new report shows that some outdoor companies, like Patagonia and KEEN, are making strides to eliminate harmful chemicals from their products. But others are lagging far behind.

As the broader market notched modest gains, publicly traded outdoor companies continued to slide last month

Our parent company is launching a new NFT project, the Outerverse, to promote sustainability and get people outside

Sponsor Content: VF Corporation

VF Venture Foundry, a new venture studio owned by the parent company of The North Face, Smartwool, and Supreme, is seeking entrepreneurs passionate about mental health and active lifestyles

Sponsor Content: Envoy B2B

Brands have an opportunity to forge deeper partnerships with their retailers and grow their wholesale channels

Sponsor Content: NuORDER

Get acquainted with the future of retail buying

The speed-record database for running, hiking, and endurance sports adds new capabilities to Outside’s portfolio of active-lifestyle brands

We've compiled the 50 best products of next season, ranked by more than 100 retailers, gear testers, and outdoor enthusiasts

Publicly traded outdoor companies saw their collective shares decline 5.9 percent in February

The materials company Cocona Labs has convinced a Colorado district court to reopen two separate IP suits it has pursued since 2016

Sponsor Content: Envoy B2B

How to use digital workbooks and assortment experiences to support retailers

ORTOVOX and Arc’teryx have collaborated to build an avalanche airbag system meant to set a new standard in backcountry safety

Outdoor brands are building new retail channels through the sale of used gear

Will new tech take the instructor out of instruction?

Jake Lah, the founder of DAC Poles, may dislike camping—but his genius with aluminum has turned him into the wizard behind many of the world’s best outdoor shelters

Finding people’s superpowers, keeping it fun, and staying focused on the consumer are Sicotte's keys to success

Publicly traded outdoor-focused companies saw their shares fall 8.9 percent in January, capping a turbulent month

As more urban dwellers venture into local green spaces, outdoor brands should seek them out—strategically

The former VF Corp. executive discusses his plans to modernize the legacy travel brand

Nicole Otto will step into the role in June, taking over from Steve Murray

After making a slow climb from substantial Q3 losses, the OBJ Outdoor Index experienced another smaller loss under holiday supply chain strains and Omicron variant worries

The role will report to founder Davis Smith, who will remain CEO

The company’s innovation lead says it's only the beginning of the brand's aggressive growth plans

Only a handful of outdoor companies saw their shares grow rather than decline last month as the new Covid variant sent jitters through the market

The list honors entrepreneurs innovating in business while focusing on social impact

At this Canadian canoe maker's factory, a specialty material oven caught fire on Oct. 1, halting operations until yesterday. As it turned out, the timing wasn't all bad.

The legacy backpack brand has entered into a sale agreement with the portfolio company Helen of Troy

The Portland startup is focused on making sustainable gear accessible for everyone

The footwear brand has greatly expanded its KEEN Corps program, which rewards customers for volunteering and donating to charities

Nevada-based footwear startup Erem has built a business around circularity and sustainability

Last month, a string of fraudulent websites started posting fake Cotopaxi ads on Facebook. Leaders of the outdoor brand say response from the social media giant was slow.

After 25 years of foreign ownership, the renowned compass maker is returning to its roots with the new acquisition

Limmer Boots has produced world-class footwear since 1919. After working through a few years of transition, the business has new leadership in Chris Sawyer and Adam Lane-Olsen, two brand loyalists who want to carry the company's legacy forward.

Shawn Neville, who joined BOA five years ago, dishes on his company’s recent ownership change, how COVID impacted demand, threats to the brand’s success, and what’s next

Inkwell Media, a creative marketing agency, and ROAM Media, a company specializing in online education, joined the Outside family this week

More outdoor companies saw their shares grow rather than decline in October, but the industry still lags behind other sectors as supply chain concerns intensify

Granite Gear co-owner and general manager Rob Coughlin hosts the 15-minute segments on Instagram Live a few afternoons a month, covering topics from DEI and conservation to the hit TV show “Naked and Afraid”

The recently formed parent company of four outdoor brands began trading on the New York Stock Exchange on Thursday

Patagonia Provisions this week unveiled a collection of wines, ciders, and sake, bolstering its existing lineup of food and beer

The ingredient brand—which “people feel but usually don’t see,” in the words of CEO Mike Joyce—is now talking directly to those who buy the products its technologies enhance

NPD Group, which tracks product sales data for the outdoors and numerous other industries, found itself in the crosshairs of one outdoor group earlier this year

Sponsor Content: Envoy B2B

How Topo Designs uses Envoy B2B to support its retailers and grow its business

We’re pleased to announce several recognitions of OBJ and its contributors at this year’s Folio Awards

WhitePaws RunMitts, based in Baltimore, scored a major retail deal this year

Now in its twentieth year of operation, Colorado-based gear maker Big Agnes is preparing for rapid growth and possible expansion into new categories

Snow Peak, primarily known as a gear maker in the U.S., is leaning on its Japanese traditions and community-oriented spirit to change the way we experience the outdoors

Story-based marketing is hot right now. Three new campaigns from The North Face, Houdini, and Kari Traa show how outdoor companies are leaning into the trend.

Only incorporated since June and currently PE-backed, the platform is already preparing to go public as it looks to leverage the success of its four outdoor brands

A collaboration between e-commerce platforms Quivers and NuORDER allows brands to automate in-store pickup for online orders

The retailer is taking over the Journeyman Lodge in Whistler, along with the lodge’s parent company, Callaghan Country Wilderness Adventures

The space race between billionaires Bezos and Musk appears to be a target in YETI’s new tongue-in-cheek advertisement in Austin, Texas

Outdoor-focused publicly traded companies saw their collective shares sink 6.1 percent in the third quarter, signaling a return to earth after a scorching first half of 2021

Davis Smith detailed his ambitious plans for Cotopaxi following a recent capital raise, including the ways top-line growth can help the company better live its mission

According to company leadership, Eastpak’s relaunch in the U.S. and Canada is unrelated to VF’s recent sale of adventure travel brand Eagle Creek

The global ski resort operator has outlined its safety protocols for the upcoming season. The big changes: reservations are no longer required, but guests in some restaurants—and all employees—must be vaccinated.

Sponsor Content: Envoy B2B

How your brand can adapt a hybrid wholesale B2B e-commerce model and stay ahead of the curve

The Swedish company Dometic makes a splash in the cooler category with the addition of Texas-based Igloo, an iconic brand that’s been chilling drinks since 1949

MountainFLOW eco-wax is requiring employees to take at least three days off to “unplug and disconnect from all devices and work responsibilities”

The 11-year-old Swiss footwear maker, which debuted on the New York Stock Exchange today, has an estimated market value of $7.3 billion

As it approaches its sixth birthday, Kuju Coffee breaks into the national Whole Foods ecosystem and co-founder Jeff Wiguna reflects on the journey

Sponsor Content: Polartec

The positive impact of Polartec’s textile and fabric innovations—from the invention of fleece to technologies for all conditions—cannot be overstated

VF Corporation’s former president of emerging brands aims to lead the heritage travel company into the next era of success

The collective shares of outdoor-focused public companies posted modest gains in August, up from July’s surprising setback

Solo Stove's recent acquisitions, the latest of which closed yesterday, will form the basis for a new DTC-focused outdoor portfolio called Solo Brands

David Gellis, president of Gordini USA Inc., shared what’s on tap for the brand as it ramps up sustainability efforts and works to welcome more people into outdoor sports

We've compiled the 50 best products of next season, ranked by more than 100 retailers, gear testers, and outdoor enthusiasts