Tecnica’s unique custom-moldable footwear creates life-long customers for savvy brick-and-mortar shops
Outdoor industry leaders shine a light on the crux of the issue—that selling on the "cheapest retailer's” website changes consumer’s perception of brands, putting specialty retailers at risk
The North Face, JanSport, Eagle Creek, and Altra are moving to metro Denver, while VF's denim and outlet businesses will stay in North Carolina
The apparel company known for its funky prints and the iconic Strapcap will always stay focused on fun, but founder Barry Barr has learned a lot about business since he stitched up his first hats on an old Singer sewing machine back in the late 80s
From limited-edition products to establishing a multi-lingual customer service team, the lightweight collapsible furniture brand is all grown up
According to the study, LifeStraw's single-stage and two-stage filtration systems remove the most
Ignoring the ecommerce behemoth isn’t an option anymore—but that doesn’t mean navigating this channel is easy
Customers still love brick-and-mortar retailers—so the smartest vendors make sure shoppers know where to get a premium touch-and-feel experience with their gear
Distributing too widely can spell trouble for a vendor’s brick-and-mortar strategy, but pairing up with the right retailers is a match made in sales heaven
What was it Abraham Lincoln said about a house divided? When a vendor’s internal channels compete, everybody loses—but when they work as a team, businesses thrive.
Managing multiple distribution channels takes finesse, but the payoffs of maintaining a robust wholesale business are worth it
Everyone is talking about equality for women right now. But these five publications, podcasts, and blogs are doing more than chit chat — they're listening and propelling those conversations.
The Denver Merchandise Mart is a quirky venue that's the perfect place for reps to attract buyers to spend time with their entire lines in a cool, creative atmosphere
Startups fueled by passion keep the outdoor industry moving forward. Meet a few launched by industry vets, core users, and garage inventors.
Four-legged “employees,” a trail town vibe, and an obsession with maps are some of the things that make this store unique
Could personalized products change global manufacturing? Salomon says yes.
After three days working the sales floor at Sunlight Sports, NEMO founder Cam Brensinger walks away with some insights on how brands can better support their retail partners, and grow their own business in the process.
What started out as a simple way to keep sleeping bags from rolling off pads has morphed into one of the biggest tent, bag, and pad sellers on the market
Want to accelerate wool sock sales in your shop? Farm to Feet’s David Petri, VP of Marketing, has a few ideas to help.
If wool still conjures images of grandma’s itchy sweaters, you're missing the boat. These five facts will help you sell more wool.
In The Innovation Project Episode 15, Elevation Sierra Outdoors' Jon Turner highlights the necessity of good customer service, especially for smaller shops
Outdoor companies are benefitting from opening their own retail brand stores across the country. But is their move into brick-and-mortar good for independent specialty shops, too?
Shelley and Andrew Dunbar, owners of Sea to Summit’s North American distribution, have purchased the Boulder, Colorado, outdoor shop out of bankruptcy, and plan to bring it back to its former glory days as one of the most beloved, iconic, and authentic outdoor shops in the country
Utah Representative Jason Chaffetz posted on Instagram late Wednesday night that he has heard the message loud and clear: America doesn’t want its public lands to be sold. He plans to drop H.R. 621, which would have put up 3.3 million acres of land for sale. “I’m a proud gun…
In the 7th episode of The Innovation Project, we profile Mountain Hardware & Sports
Independent sales rep and owner of Top Gun Sales, Kurt Smith explains the sacrifice and dedication it takes to become one of the industry's most widely respect reps.
Amid competitive pressure and an attempt to diversify, Polartec is betting on a new, smaller scale manufacturing facility in Tennessee, leaving its union in Massachusetts behind. The pragmatic private equity approach is in stark contrast to the days that long-time employees remember, when former CEO Aaron Feuerstein led the company with his heart on his sleeve.
Tours aren't just for rock bands. With direct sales eating away at specialty shop bottom lines, road shows featuring retail events offer a symbiotic solution. Here’s how to do them right.
Kristin Carpenter-Ogden on the history of Verde Brand Communications, her latest venture, and when you should start looking into partnering with a PR agency
These brands have been plying their wares since before the National Park Service gave everyone a place to play
Black and brown people are conspicuously absent in our parks, forests, trails and rivers, as well as in the aisles of our industry's trade shows and offices, says author James Mills. Here, he offers insights as to why it's vitally important to add more color to the natural world, and 5 things you can do to grow diversity.
After a turbulent period of restructuring, layoffs, an attempted sale and a major manufacturing shift, Black Diamond Equipment is refocusing on its core market
Stephan Aarstol’s appearance on ABC’s reality business show Shark Tank did not start out well. The founder of California-based Tower Paddle Boards found himself awkwardly silent after a problem with his slide show caused him to lose his train of thought. He swore. Kevin O’Leary, one of the “sharks,” as…
Women’s gear is niche no more. It’s hard to imagine a world in which women didn’t have access to outdoor gear that’s optimized for them. But that wasn’t always the case: Ill-fitting apparel and hard goods were the norm for women as recently as 20 years ago, and even now,…
Hydro Flask announced Monday it will be acquired by homegoods giant Helen of Troy for roughly $210 million. Helen of Troy owns Dr. Scholl’s, OXO, Revlon, Honeywell and dozens of other consumer brands. Hydro Flask is based in Bend, Ore., and is expected to have net sales revenue of $65…
Backcountry.com must pay a civil penalty for falsely marketing rayon products as “bamboo,” the Federal Trade Commission announced Wednesday. Backcountry.com LLC must pay $150,000 for continuing to break the law after receiving warnings from the FTC in 2010, according to a press release from the FTC. Other national retailers were…
It’s been a rollercoaster ride for Black Diamond Inc. (NYSE:BDE) and its public stockholders
Partnering with TSG, Backcountry will expand into adjacent categories and international markets, as well as enhance marketing and brand building efforts
Among other things, Patagonia learned that some its suppliers in Taiwan were using labor brokers to bring in cheap, and potentially forced, migrant workers
As outdoor retail leader grows, it looks to maintain connection its with consumers. Can a larger REI also remain small and local?
Columbia Sportswear to pay $190 million for the yoga, climbing and lifestyle brand to expand categories and better balance seasonality
Rue Mapp talks to us about how the outdoor industry can overcome some its diversity shortcomings
No decision has been made, but company officials told investors they are giving a serious look at retail stores to promote the brand and sales
In reporting its quarterly results Friday, Johnson Outdoors (Nasdaq:JOUT) revealed previously undisclosed financial details of its recent Jetboil acquisition
Black Diamond lifted the veil on its closely guarded, initial line of apparel, giving its top dealers, investors and OBJ an exclusive first look at the products in Salt Lake City
Black Diamond Inc. continued in its acquisition mode, announcing plans Monday to acquire Austria-based Pieps, best known for its avalanche transceivers, probes and other winter safety gear. OBJ has the first interview with Black Diamond CEO Peter Metcalf, plus details on why winter safety is a top bright spot for the wintersports market.
How to pronounce Nau, Teva, Mammut, and 14 other commonly butchered outdoor company and brand names.
The new Cirrus Ultralight represents the ultimate marriage of performance touring and lightweight packability
OBJ has the exclusive first look at Stio, a new outdoor apparel brand being launched by Cloudveil founder Stephen Sullivan this fall
The parent company of Black Diamond and Gregory Mountain Products added protective gear brand Poc Sports to its team Thursday, acquiring the Swedish business for about $43.5 million. Black Diamond Inc. CEO Peter Metcalf talks first to OBJ about the deal.
PrimaLoft will become its own independent company as its parent firm Albany International has agreed to sell the insulation brand for $38 million to its current management team in partnership with Prudential Capital Partners. Michael Joyce is the new company's president and CEO.
Wolverine Worldwide, parent to Merrell, Chaco and Patagonia Footwear, will add Saucony to its list of outdoor and running brands as the company announced a deal to acquire Collective Brands’ Performance and Lifestyle groups for about $1.23 billion
After more than four decades of bag and apparel innovation, Rab is getting into the sleeping pad game
The campaign focuses on pioneering athletes across the brand’s key segments