Ski racer
(Photo: Thomas Barwick/Getty)
Outside Business Journal

Outside Partners with U.S. Ski & Snowboard for New Broadcast Coverage

The collaboration will run through the 2026 Winter Olympics

Ski racer
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The United States ski and snowboard Olympic governing body and Outside Interactive Inc., our parent company, have partnered to create and broadcast new snow sports content as well as live stream all eight 2022-23 FIS World Cup competitions scheduled in the United States, U.S. Ski & Snowboard and Outside Interactive Inc. announced today. The partnership runs through the 2026 Winter Olympics season.

“The amount of coverage that we’ll be able to show with our Outside partner will bring even more deserved exposure to our athletes and their accomplishments,” Courtney Harkins, marketing and communications director for U.S. Ski & Snowboard, told OBJ. “We’re thrilled to be able to bring this much exciting coverage to Outside’s tens of million active users as our athletes compete at the most World Cup events in the U.S. in history.”

The partnership will see Outside live stream more than 90 hours of the eight FIS World Cup alpine, freestyle, snowboard, and freeski events scheduled in the United States for the 2022-23 season on Outside Watch and Outside TV. FIS World Cup events include the Heroic Killington Cup, Xfinity Birds of Prey at Beaver Creek, Aspen World Cup, Palisades Tahoe World Cup, Freestyle International at Deer Valley, the Toyota U.S. Grand Prix at Mammoth and Copper, and the Visa Big Air presented by Toyota at Copper.

Online content will also feature never-before-televised snowboard and freeski qualifiers at the Toyota U.S. Grand Prix and Visa Big Air. In addition to these events, Outside will stream new and archival ski and snowboard footage and create original content with the U.S. team’s athletes, coaches, and other experts. U.S. Ski & Snowboard will also utilize “Outside’s expertise in competition software and Web3 to develop innovative services for its membership and fans of the sports.”

“We are delighted about this new partnership with Outside,” said Sophie Goldschmidt, U.S. Ski & Snowboard President and CEO. “It enables the passionate fans of skiing and snowboarding in the United States to watch our major domestic events and to combine the U.S. Ski & Snowboard and Outside communities in an innovative multi-platform partnership. We have the most FIS World Cups on U.S. soil in history this winter, and we are proud to showcase those incredible events with Outside to inspire new and seasoned ski and snowboard fans.”

The partnership will also lead to the creation of a unique membership bundle for U.S. Ski & Snowboard members, one that provides access to Outside+ premium content, educational videos, Ski magazine content, GPS mapping services, Warren Miller films, outdoor industry gear discounts, and NASTAR, the largest public grassroots ski-racing program in the world.

“First and foremost, we’re honored to support the Olympic movement and help U.S. Ski & Snowboard nurture the next generation of American medal hopefuls,” said Robin Thurston, CEO of Outside. “Nothing could be more inspiring for a young skier than to watch champions come up through the ranks, dominate and take gold with the national anthem playing. This partnership will bring those special moments to more eyeballs, along with hundreds of hours of exciting video content from Outside Watch, Warren Miller, and our brand partners. With U.S. Ski & Snowboard, we’re creating a one-stop resource where skiers and snowboarders will find motivation along with the world’s richest archive of gear, travel, and instructional content.”

Here’s the schedule for the 2022-23 FIS World Cup events in the U.S.:

Alpine

Nov. 26-27: Killington Cup, Killington, Vermont; women’s slalom/giant slalom
Dec. 2-4: Xfinity Birds of Prey, Beaver Creek, Colorado; men’s super-G/downhill/downhill
Feb. 25-26: Palisades Tahoe, California; men’s slalom/giant slalom
March 3-5: America’s Downhill, Aspen, Colorado; men’s super-G/downhill

Freestyle

Feb. 2-4: Intermountain Healthcare Freestyle International, Deer Valley, Utah; men’s and women’s aerials/moguls

Freeski and Snowboard

Dec. 16-17: Toyota U.S. Grand Prix, Copper Mountain, Colorado; men’s and women’s halfpipe
Dec. 16-17: Visa Big Air Presented by Toyota, Copper Mountain, Colorado; men’s and women’s big air
Feb. 2-4: Toyota U.S. Grand Prix, Mammoth Mountain, California; men’s and women’s halfpipe/slopestyle

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Lead Photo: Thomas Barwick/Getty

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