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Outside Business Journal
Sponsor Content: VF Corporation

VF Venture Foundry Launches ‘Entrepreneurship Innovation Challenge’ Focused on Wellness

VF Venture Foundry, a new venture studio owned by the parent company of The North Face, Smartwool, and Supreme, is seeking entrepreneurs passionate about mental health and active lifestyles

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VF Venture Foundry, a new venture studio backed by VF Corporation (Parent company of The North Face, Smartwool, Vans, Timberland, Icebreaker, and more), has launched their Entrepreneurship Innovation Challenge and are looking for passionate entrepreneurs and entrepreneurially-minded individuals who have visionary startup ideas focused on active lifestyles and mental health.  

VF Venture Foundry aims to help launch new businesses for the betterment of people and the planet. Leveraging VF Corporation’s deep industry knowledge and the team’s experience across startups, investing, and human centered design, the VF Venture Foundry works with entrepreneurs to create digitally-based startups that connect people with the outdoors, improve mental health, and promote active lifestyles. The Entrepreneurship Innovation Challenge they are running this spring will focus on two areas in the wellness space:

  • Personal Peak: our vision is to enable consumers, from elite athletes to those just beginning their active lifestyle journeys, to achieve a lifetime of personal performance and health peaks, regardless of age or ability. 
  • Mental Reset: life can be hard, chaotic, and stressful. We are often over-teched, overwhelmed, and overworked and don’t take the time necessary to care for ourselves. We want to help people achieve a more peaceful, thoughtful, and happy life.  

Winners of the challenge become VF Venture Foundry Fellows and will collaborate with the team part-time for one to two months to further shape and improve upon their idea. At the end of the Fellowship, the top ideas and entrepreneurs will be considered for VF Venture Foundry’s full-time Entrepreneur-in-Residence (EiR) program to turn these ideas into new businesses that will transform the wellness industry. Applications for the Entrepreneurship Innovation Challenge are open until April 25.  You can learn more about VF Venture Foundry, the challenge, and how to apply here.

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