Talking diversity with Latino Outdoors founder José González
What can the outdoor industry do to better engage communities of color?
Get full access to Outside Learn, our online education hub featuring in-depth fitness, nutrition, and adventure courses and more than 2,000 instructional videos when you sign up for Outside+.
Writer James Edward Mills of The Joy Trip Project sat down with Latino Outdoors founder José González at Outdoor Retailer Snow Show to explore this question. They talk about the state of diversity and inclusivity in the outdoors, why exposure is not the right way to pay ambassadors of color, and the goal of González’s organization.