Mike Adams skiing
Outside Business Journal

Mike Adams, Longtime Executive at Salomon and Atomic, to Step Down

A succession plan will soon be announced to replace Adams, who’s retiring in December but will serve as a senior adviser for Salomon and Atomic's parent company, Amer Sports, until June 2022

Mike Adams skiing
Eric Smith

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! Download the app.

After a quarter-century with Amer Sports—more than half of his storied 45-year career in the snowsports industry—Mike Adams will step down at the end of 2021, the company has announced.

Adams, who joined Amer in 1996, will retire from his position as vice president of winter sports equipment for Salomon and general manager for Atomic on December 31. He will serve as senior adviser through June 2022.

“The consummate professional, Mike leaves an undeniable legacy and reputation for Amer Sports, our brands, and himself within the winter sports and outdoor industry,” said Jordan Judd, Salomon North America president and general manager. “Although he will be truly missed, we are excited for Mike and for the next chapter of his life. As he plans for his transition, we are grateful for his leadership in establishing incredible momentum and market strength for both Salomon and Atomic.”

Adams’ career with Amer dates back to July 1996 when he joined Salomon in Georgetown, Massachusetts as senior VP of hardgoods. He went on to hold myriad leadership roles with both Salomon and Atomic. Adams has led the winter sports equipment portfolio for the last decade, boosting sales and market share for the brands in North America.

As senior adviser, Adams will support “both the Atomic and Salomon brands on day-to-day transitional topics as well as some key strategic projects.” Amer said the brands will announce their respective succession plans in the coming weeks.

“This past year I have reached some important milestones in my personal and professional life,” Adams said. “Among the most meaningful has been the celebration of 25 years working for Amer Sports and the Amer brands, Salomon and Atomic. In that time, I have had incredible opportunities and experiences both in North America and abroad. I have worked with iconic brands and most importantly worked with amazing people. In the last two years, we have put Salomon and Atomic on solid footing to continue as the worldwide leaders in winter sports equipment. Now I will be taking the next steps in my journey. I am looking forward to finishing off a strong 2021 performance as well as entering this next phase.”

Amer Sports, a subsidiary of the Chinese giant Anta Sports Ltd., is also the parent company of such outdoor brands as Arc’teryx, Armada, Suunto, and Peak Performance. Amer is based in Helsinki, Finland, with North American headquarters in Ogden, Utah.