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Outside Business Journal

Straight Talk with Meteorite PR’s Eric Henderson

Sit in on a video conversation that covers sell-through in the wake of coronavirus, creative ways brands are marketing new products, trade shows, and pajama pants

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Kicking off our Straight Talk series of laid-back, free-wheeling conversations with outdoor industry leaders, Outside Business Journal editor-in-chief Kristin Hostetter connects via video with Eric Henderson, founder of Meteorite PR, which represents brands like Salewa, Dynafit, Sweet Protection, Rab, Teton Gravity Research, Purist, and others.

Topics covered include the challenges of sell-through during and after the great pandemic pause of spring 2020, the future of trade shows, public relations’ big pivot, scavenger hunts, and more.

You can listen to the complete, uncut conversation in this episode of the Straight Talk Podcast.

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