Business Journal


As skiers and snowboarders travel more to distant mountains, the gear rental market is booming to keep up

The board and Stritzke agree that relationship with another outdoor industry leader is "perceived conflict of interest"

Industry veteran, Maro LaBlance, says the dollars we spend on booths and exhibition fees is not only crazy, it’s hypocritical, and might ultimately be counter-productive to the greater good of the industry

The Pledge, announced to a packed house at Outdoor Retailer Snow Show, was intended to bring the industry together, but ignited a wave of skepticism and criticism instead

The industry’s largest specialty retailer is also its most powerful. Does that make it a visionary leader? Necessary evil? Cutthroat competitor? Or something else entirely?

The nature-loving drag queen strutted the show floor on Day 2, drawing a crowd and making a statement for LGBTQ inclusivity in the outdoors

Our community is not immune to the #MeToo movement

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Nikwax heard the challenges of retailers and developed programs to boost sales

When several high-end brands joined—and then quickly defected from—Walmart’s Premium Outdoor Store, they resurrected the question “Who is the outdoors for?”

How Blizzard Tecnica’s Women 2 Women initiative is paving the way toward equity for female ski consumers, designers, and retailers across the globe

The CEO of the 50-year-old brand is strategically planning to keep it around for another half century

The North Face is betting big on its new FutureLight waterproof/breathable technology

Located in the home of HomoClimbtastic, this store invites everyone to join their wacky scene—and help preserve one of the world's most epic playgrounds

This shop’s history dates back to when the owner was a kid, and since he and his wife bought it, they’ve resurrected it as a town center

The outdoor industry icon dreamt big, worked hard, and had fun doing it

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Nikwax makes it easy for retailers to carry, sell, and explain the importance of gear care and maintenance

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When a Brit named Nick cooked up an environmentally-friendly wax for his boots, he had no idea he was building a company that would help legions of hikers stay dry and become a leader in sustainability

The most coveted collab in the history of collabs isn’t even one you can pitch. You have to wait for it to come to you. But don’t worry, there are proven and profitable ways to partner with like-minded brands.

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How a garage-grown company grew to produce some of the finest technical apparel for worldly travelers

To celebrate 50 years, this retailer sent hundreds of its customers outside as part of a six-sport contest

The skiwear veteran nurtured Marmot in the '90s when it was at risk of going under

The Canadian outdoor co-op's CEO wrote a letter about the lack of diverse representation in their advertising and his promise to do better

The brand has significant stakes in Montana and Nevada—too many to stay silent

A few specialty outdoor retailers share why they decided to make selling hand-me-downs and offering rentals part of their store

This shop offers the best gear with the best instruction, and welcomes you to chill with the kings and queens of the backcountry (even if you’re not on their shred level yet)

Today is Indigenous Peoples’ Day—a day that precedes over Columbus Day

5 tips to make your paddlesports department a family adventure hub

The premium cooler manufacturer cites rapid growth and loyal customers as reasons for its new filing

From the grand vision to the nitty-gritty details, from local jaunts to global trots, Indianapolis' Rusted Moon Outfitters will find a way to make it happen for you (and charm your pants off along the way)

We guarantee our free, fun, interactive online class will result in more footwear sales for your store.

As vanlife and overlanding surge, serving an overlapping consumer has brought the outdoor and RV industries into increasingly similar territory

The Buena Vista store co-founded a festival for outdoor enthusiasts, and caters to locals and tourists alike

Rich Hill, GOA president, responds to Walmart's push to sell premium outdoor gear

The Native American advocate is passionate about bridging the gap between native people and the outdoor industry

Trail Creek Outfitters boasts about its brands, rewards customers with sweet perks, and raises thousands of dollars in donations for the community

Tecnica’s unique custom-moldable footwear creates life-long customers for savvy brick-and-mortar shops

Outdoor industry leaders shine a light on the crux of the issue—that selling on the "cheapest retailer's” website changes consumer’s perception of brands, putting specialty retailers at risk

Townsend Bertram & Company’s Betsy Bertram speaks out about the effects of outdoor brands using chiseled models instead of “real women”

The ultrarunner, writer, and Merrell ambassador teaches us to love our bodies and overcome negativity

Owner Jim Franks shares his secret to luring customers inside and the best places to recreate in the state

Big Agnes employees are testing 18 products and advocating for access to public lands while hiking 740 miles of the Continental Divide Trail

The North Face, JanSport, Eagle Creek, and Altra are moving to metro Denver, while VF's denim and outlet businesses will stay in North Carolina

The champion of the outdoor industry in Colorado weighs in on recreation's influence, Outdoor Retailer's impact, and his plans post governorship

The outdoor industry was once seen as sleeping giant in the fight for public lands, according to author Timothy Egan. Not anymore.

The industry has made strides in recent years, but there’s much work still to be done

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The apparel company known for its funky prints and the iconic Strapcap will always stay focused on fun, but founder Barry Barr has learned a lot about business since he stitched up his first hats on an old Singer sewing machine back in the late 80s

From providing access to clean drinking water to cleaning up thousands of pounds of trash, these brands are making a difference

The Farm to Feet Global Ambassador, author, and endurance hiker dishes on designing her own sock, her best endurance tip, and her next big project.

‘Confluence’ gathering works toward debut of national platform to strengthen and align state-level efforts

Founder of the advocacy organization African American Nature and Parks Experience, Teresa Baker, is asking outdoor industry CEOs to sign her Diversity Pledge

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What if your rain jacket could retain its DWR infinitely without the use of PFCs, chemicals, or water? Could this be the panacea the outdoor industry has been looking for?

From limited-edition products to establishing a multi-lingual customer service team, the lightweight collapsible furniture brand is all grown up

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Camp stoves were just the beginning for this tech company, which wants to improve off-grid lifestyles around the globe

African-American women will steer black spending power to $1.5 trillion by 2021. Here are six ways that the outdoor industry can invite more millennial women of color into outdoor adventure.

Outdoor store meets yoga studio meets art gallery at this Alaska hot spot

Put your money where your heart is. If you like to play the stock market, and you believe in the economic strength of the outdoor industry, why not invest in one of these publicly traded outdoor companies?

Collaboration is key as brands and organizations think outside the box for more creative and sustainable packaging options for its products

Half-priced, used gear helps this old school retailer fight internet discounts

According to the study, LifeStraw's single-stage and two-stage filtration systems remove the most

Nate Porter, owner of Colorado’s Salida Mountain Sports, makes a plea with vendors to think about the way they ship product and create their marketing materials

Superfeet’s FitStation automates the fitting process, for better or for worse

Don't let the slight square footage of this Southern California outdoor shop fool you. It  likely carries all you need.

At Townsend Bertram & Company, they've tapped into a "golden hiring pool" of parents ready to go back to the work force

Ignoring the ecommerce behemoth isn’t an option anymore—but that doesn’t mean navigating this channel is easy

The brands are looking to introduce new categories and expand internationally

This hunting and gear shop caters to all of Iowa’s hikers, hunters, and fishermen

Customers still love brick-and-mortar retailers—so the smartest vendors make sure shoppers know where to get a premium touch-and-feel experience with their gear

Distributing too widely can spell trouble for a vendor’s brick-and-mortar strategy, but pairing up with the right retailers is a match made in sales heaven

What was it Abraham Lincoln said about a house divided? When a vendor’s internal channels compete, everybody loses—but when they work as a team, businesses thrive.

Find out how your state stacks up

Managing multiple distribution channels takes finesse, but the payoffs of maintaining a robust wholesale business are worth it

Learn how these young adventurers maintain legit careers while living the dream on the road and building their business

One thing seems clear. Hikers and hunters are in this together.

New women-specific stores, the "Move Mountains" campaign, Girl Scouts badges, and more

Utah State and other colleges offer students the chance to get a step ahead in the outdoor industry

Patagonia's Christie Fong divulges why the outdoors is such a major part of her life

Terms of the definitive purchase agreement have not been disclosed

A new chapter for the beloved merino apparel brand