As consumer behavior changes, so do our marketing tactics. Journalist David Clucas and Rachel Kaylor, director of digital and social for Sweeney Marketing and Public Relations, share insights on current marketing trends in the outdoor world.
Local history, family history, and shop history mesh at Hometown Sports
What started out as a simple way to keep sleeping bags from rolling off pads has morphed into one of the biggest tent, bag, and pad sellers on the market
The newest member of Grassroots Outdoor Alliance, Maine Sports Outfitters is one part specialty retailer and one part guide service. It’s a winning combination.
We all know #vanlife has been a boon for many brands. Rachael Herrscher, CEO of Social Boost and founder of Today's Mama, explains how bloggers can help your business, too.
Onion River, in Montpelier, Vermont, capitalized on a bad winter by selling fat bikes
Backcountry Experience’s deep commitment to hardgoods and custom fitting sets them apart in retail-heavy Durango
In his first interview as Mountain Hardwear's new president, Joe Vernachio talks about the brand's relationship with retailers, diversity in the industry, and a renewed focus on climbing
It's the scrappiest of start-up stories: Three twenty-something backpackers launched this Ohio shop seven years ago with big dreams, true grit, and 13 credit cards
In its filing documents, Emerald identified potential areas of growth, including creating or acquiring international events
Outdoor companies are benefitting from opening their own retail brand stores across the country. But is their move into brick-and-mortar good for independent specialty shops, too?
We visited Taos Mountain Outfitters to see how its new owners have turned the store around
Chopwood Mercantile is a tiny Colorado shop with a massive vision of what specialty outdoor retail could be
Next Adventure's new and used gear concept is a perfect fit for Portland
Partnering with an organization that helps underrepresented young adults find internships is surprisingly simple. And it's likely to be highly effective.
Bill Amos, CEO of NW Alpine, explains why domestic manufacturing is more attainable than you might think, in spite of its challenges
Because nothing’s better than a cold beer after a mountain bike ride.
Grassroots remains united with Outdoor Retailer and Outdoor Industry Association and withdraws its 2018 Connect show from Sandy, Utah
Dan Nordstrom, CEO of Outdoor Research, says the outdoor industry needs all hands on deck
Shelley and Andrew Dunbar, owners of Sea to Summit’s North American distribution, have purchased the Boulder, Colorado, outdoor shop out of bankruptcy, and plan to bring it back to its former glory days as one of the most beloved, iconic, and authentic outdoor shops in the country
Tom Barney shares 10 “aha” moments from his first week working the sales floor as part of The Retail Immersion Project
Your store doesn't have to close or falter when you retire. OBJ asked buyers, sellers, and financial experts for their advice on creating a solid succession plan. Here are 6 tips to pass the torch successfully.
Bridging the gap between brands and shops by embedding C-level executives onto the sales floor, The Retail Immersion Project kicks off with Tom Barney and Durango, Colorado-based Backcountry Experience
Independent sales rep and owner of Top Gun Sales, Kurt Smith explains the sacrifice and dedication it takes to become one of the industry's most widely respect reps.
Amid competitive pressure and an attempt to diversify, Polartec is betting on a new, smaller scale manufacturing facility in Tennessee, leaving its union in Massachusetts behind. The pragmatic private equity approach is in stark contrast to the days that long-time employees remember, when former CEO Aaron Feuerstein led the company with his heart on his sleeve.
The kind of behavior Donald Trump bragged and joked about is very real for women with wilderness jobs
Tours aren't just for rock bands. With direct sales eating away at specialty shop bottom lines, road shows featuring retail events offer a symbiotic solution. Here’s how to do them right.
By partnering with local organizations in Nepal and eco-conscious brands, George Basch, founder of the Himalayan Stove Project, is helping families cook safer
These brands have been plying their wares since before the National Park Service gave everyone a place to play
Black and brown people are conspicuously absent in our parks, forests, trails and rivers, as well as in the aisles of our industry's trade shows and offices, says author James Mills. Here, he offers insights as to why it's vitally important to add more color to the natural world, and 5 things you can do to grow diversity.
After a turbulent period of restructuring, layoffs, an attempted sale and a major manufacturing shift, Black Diamond Equipment is refocusing on its core market
A trade show calendar packed full of large, small, and regional events has left many retailers, reps and manufacturers strapped trying to figure out the best way to focus their resources. In response, Outdoor Retailer is releasing a new web-based survey that could result in (more) major changes to the big show's dates and format. So we asked exhibitors, retailers and reps: What does the ideal trade show calendar look like for the industry? Can all the various shows remain relevant? How can attendees get the best return on investment? No surprise: It’s complicated.
Stephan Aarstol’s appearance on ABC’s reality business show Shark Tank did not start out well. The founder of California-based Tower Paddle Boards found himself awkwardly silent after a problem with his slide show caused him to lose his train of thought. He swore. Kevin O’Leary, one of the “sharks,” as…
Women’s gear is niche no more. It’s hard to imagine a world in which women didn’t have access to outdoor gear that’s optimized for them. But that wasn’t always the case: Ill-fitting apparel and hard goods were the norm for women as recently as 20 years ago, and even now,…
When Kickstarter was young, fresh and newsworthy on its own, at the dawn of crowdfunding, Peak Design founder Peter Dering decided to take a chance. He was sick and tired of slinging his DSLR over his shoulder or neck while hiking, only to have it slam into his body at…
Hydro Flask announced Monday it will be acquired by homegoods giant Helen of Troy for roughly $210 million. Helen of Troy owns Dr. Scholl’s, OXO, Revlon, Honeywell and dozens of other consumer brands. Hydro Flask is based in Bend, Ore., and is expected to have net sales revenue of $65…
As gear companies increase their direct-to-consumer sales, “pro deals” and “friends and family" promotions, retailers protest that they can’t compete. They’re being undercut and left holding the bag on inventory they can’t possibly sell at the same discounts. Todd Frank, owner of The Trail Head, an independent Missoula, Montana-based specialty outdoor retailer, says enough is enough. If vendors continue to offer these discounts and lure his customers away, he’ll stop doing business with them—and he calls on other retailers to join him.
Backcountry.com must pay a civil penalty for falsely marketing rayon products as “bamboo,” the Federal Trade Commission announced Wednesday. Backcountry.com LLC must pay $150,000 for continuing to break the law after receiving warnings from the FTC in 2010, according to a press release from the FTC. Other national retailers were…
It’s been a rollercoaster ride for Black Diamond Inc. (NYSE:BDE) and its public stockholders
Partnering with TSG, Backcountry will expand into adjacent categories and international markets, as well as enhance marketing and brand building efforts
Among other things, Patagonia learned that some its suppliers in Taiwan were using labor brokers to bring in cheap, and potentially forced, migrant workers
Can Beyond Surface solve the industry’s DWR problem? Find out why Patagonia is banking more than $1 million on it.
The best formula for environmental-friendly practices and products is to make them profitable says Patagonia's director of environmental strategies
As outdoor retail leader grows, it looks to maintain connection its with consumers. Can a larger REI also remain small and local?
Emerald Expositions group sales director, Marisa Nicholson, to replace Haroutunian as show director
Columbia Sportswear to pay $190 million for the yoga, climbing and lifestyle brand to expand categories and better balance seasonality
Rue Mapp talks to us about how the outdoor industry can overcome some its diversity shortcomings
OBJ talks to new Patagonia CEO Rose Marcario to find out where she sees the brand heading
No decision has been made, but company officials told investors they are giving a serious look at retail stores to promote the brand and sales
Ted Manning tells OBJ his plans for Ibex, where he recently took the post of CEO
In reporting its quarterly results Friday, Johnson Outdoors (Nasdaq:JOUT) revealed previously undisclosed financial details of its recent Jetboil acquisition
Black Diamond lifted the veil on its closely guarded, initial line of apparel, giving its top dealers, investors and OBJ an exclusive first look at the products in Salt Lake City
Black Diamond Inc. continued in its acquisition mode, announcing plans Monday to acquire Austria-based Pieps, best known for its avalanche transceivers, probes and other winter safety gear. OBJ has the first interview with Black Diamond CEO Peter Metcalf, plus details on why winter safety is a top bright spot for the wintersports market.
How to pronounce Nau, Teva, Mammut, and 14 other commonly butchered outdoor company and brand names.
OBJ has the exclusive first look at Stio, a new outdoor apparel brand being launched by Cloudveil founder Stephen Sullivan this fall
The parent company of Black Diamond and Gregory Mountain Products added protective gear brand Poc Sports to its team Thursday, acquiring the Swedish business for about $43.5 million. Black Diamond Inc. CEO Peter Metcalf talks first to OBJ about the deal.
PrimaLoft will become its own independent company as its parent firm Albany International has agreed to sell the insulation brand for $38 million to its current management team in partnership with Prudential Capital Partners. Michael Joyce is the new company's president and CEO.
Trekking, ski and Nordic pole company Leki lost its passionate owner and CEO Klaus Lenhart on Monday following his death in a plane crash