Business Journal


As the world gets used to doing more business online, B2B e-commerce providers are sparring for market leadership in the outdoor industry. Dozens of brands have yet to adopt a technology. Welcome to open season.

Renowned for making premium sleeping bags, pads, tents, and other outdoor products, the 20-year-old company has decided it no longer wants customers carrying gear in backpacks made by other brands

The running market is missing a huge opportunity by largely ignoring BIPOC participants. How can brands fix the problem? Start with proper recognition and support.

Sponsor Content: Envoy B2B

A look at how Envoy B2B is helping this iconic brand stay in step with the times

More brands are reducing waste by selling used and upcycled gear. It’s good for the environment, but it’s also good for the bottom line.

The New Mexico ski resort has hiked its minimum wage to $15 per hour to exceed the living-wage standard for Taos County

The outdoor brand has reportedly stopped selling products to JHMR’s retail stores because of an event held earlier this month by one of the resort’s owners

Get to know these movers and shakers making life and business better in the outdoors

On the last day of this month’s Outdoor Retailer Summer event, we sat down with Show Director Marisa Nicholson to discuss how it went, what’s in store for January's Snow Show, and whether OR will move out of Denver in 2023

Outdoor brands are working to address their plastic packaging problem, one polybag at a time

The outdoor industry is doubling down on sustainability tools and standards to measure and mitigate its environmental impact. Is it working?

Two gear makers with very different approaches to PTO square off

A recent dustup between specialty retailers and a behemoth market research firm has the industry wondering: Have we been basing our biggest business decisions on crap data for decades?

The trade war has taken a backseat to Covid during the last year and a half, but tariffs are still top of mind for many outdoor brands. Here’s the latest to know.

Our final roundup of cool new gear, education recaps, hot takes, and more from the floor of Outdoor Retailer in Denver

After receiving a difficult diagnosis last year, Larsen drew on his decades of experience as an adventurer to fight the disease

New gear, hot takes, cool startups, and more from the second day of Outdoor Retailer in Denver

A stroke of good luck saved Slim Pickins Outfitters from closing during the pandemic. Now, the owners are using the new interest in their shop to help people of color find autonomy, ownership, and space in the outdoors.

A roundup of what you missed at the first day of the industry's largest trade show in Denver

Sponsor Content: Sweet Protection

Exceptional protection in a lightweight and versatile trail helmet

Hunters and anglers say other outdoor users need to step up as the costs of conservation skyrocket

Polartec’s NeoShell and eVent took the hardshell scene by storm more than a decade ago—only to be outshone by proprietary versions of the same stuff. Can these brands mount a comeback?

We spoke with Sword, the former Oberalp, Pearl Izumi, and Bell/Giro executive, about his new post and the opportunities—and challenges—that lie ahead for the Colorado company he now leads

Trade shows are returning this summer, but for many, sustainability measures have taken a back seat to safety

A note from OBJ Editorial Director Kristin Hostetter about the new direction of our print magazine

For the first time since OBJ began tracking the stock performance of outdoor-focused public companies, the industry slipped. Was it a blip or does it signal the start of a trend?

Here's what went down on the third and final day of the inaugural Salt Lake City open-air trade show

A behind-the-scenes look at why outdoor brands are opening up new, in-person retail locations—even after the pandemic prompted a surge in online sales

Sponsor Content: Chemours

Water-based stain repellency in a sustainable package

Catch up on everything you missed at Day 2 of The Big Gear Show, including hot takes from retailers and exhibitors, new and noteworthy products, education sessions, and more

When your social media account attracts a storm of negative comments, what’s the best way to respond? Brands, experts, and influencers weigh in.

If you couldn't attend The Big Gear Show in Utah today, we have you covered. Here's everything you missed from the show floor—retailer and exhibitor feedback, special events, brand updates, and more.

As sales reps return to in-person work, bespoke, private showrooms have become the new norm

The insulated bottle brand will begin using certified 90 percent post-consumer recycled 18/8 stainless steel starting in 2022

In the wake of the pandemic, some brands, like Cotopaxi, are sticking with the remote work (or hybrid) model. Here’s how to do it right.

Sponsor Content: EyKuver

Transform your glasses into prescription sunglasses with EyKuver's on-the-go protection

Publicly traded outdoor companies showed no sign of stopping their unprecedented growth as Q2 sales figures benefited from a favorable comp—but still impressed

Through The Outbound Collective’s Writers Residency for Underrepresented, McGrady is sharing her perspective on the outdoor world she loves

The gear maker’s newest venture is a campground in Washington state that’s modeled after existing sites in its home country of Japan and honors the brand’s ethos of connecting consumers with nature

Sponsor Content: Envoy B2B

Envoy B2B surveyed 6,500 outdoor retailers to understand the role and value of sales reps

Eight past CMC employees have filed a formal civil complaint against the club, alleging that leadership didn’t do enough to protect them from sexual exploitation

The executive director of Outdoor Industry Association, alongside other business leaders, met with the president and vice president Thursday in the White House, as the Senate nears debate on a landmark infrastructure bill

The aftercare company keeps gear out of landfills and focuses on doing the same with plastic

Mystery Ranch recently contracted with Sea to Summit for distribution in Australia. Alex Kutches, VP of sales for the pack brand, says finding a trusted partner that understands a new market will increase the chance of expansion success.

After transitioning to a remote-first work model, Cotopaxi devised a new way for team members to meet in person: a camping retreat with hiking and climbing, team games, and storytelling sessions

The Colorado town has seen a surge in both manufacturers and retailers opening their doors on its iconic Pearl Street Mall as the pandemic continues to drive consumers outdoors

MacNeill Pride Group, a portfolio company of the private equity firm Centre Partners, has added another outdoor asset with the acquisition of the Utah-based camping gear brand

The eyewear/headwear icon and one of its ingredient brand partners accuse the snowsports giant of improperly using their patented technology in certain Anon-branded snow helmets

The outdoor brand and retailer hopes to broaden its consumer base with the launch of the “Rent Your Adventure” program

Sponsor Content: Lifestraw

On this episode of Her Voice, host Denisha Jenkins talks to Camber Chief Programs Officer Renita Smith on cultivating diverse talent

We spoke with Patrick Lynch, formerly of Backbone Media, to learn more about KAR Direct, the startup he launched in 2019 to help brands grow their e-commerce channel—and their brand recognition

The Colorado-based provider of active-lifestyle content and services has expanded its portfolio again, bringing on three new cycling brands

Polartec announced today that it has eliminated PFAS—some of the most harmful chemicals used in gear production—across its line of products

When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and fossil fuel industries

Sponsor Content: Rab

Hard-wearing and highly efficient, this new-for-2022 sleeping bag delivers superior performance in cold and damp conditions thanks to triple-layer construction and TILT (Thermo Ionic Lining Technology) to improve heat retention and warmth without compromising pack size or breathability.

The OBJ Outdoor Index for the second quarter shows that outdoor businesses continue to outperform other industries by a wide margin

Sponsor Content: Sea to Summit

Sea to Summit’s new ultralight shelter series is shaking up the tent category

The artist Futura had filed a trademark infringement lawsuit against the brand earlier this year because he says the apparel technology’s logo resembled one of his atom designs

When ethnically and racially diverse leaders thought to write outdoor equity into the law, Senator Heinrich didn’t hesitate to get behind them

CJ Goulding focuses on building “constellations, not stars”

Sponsor Content: Envoy B2B

The powerful technology of Envoy B2B is critical to BioLite’s thriving wholesale channel, company leaders say

Sponsor Content: HOKA ONE ONE

HOKA ONE ONE's new hiker is lightweight, sustainable, and offers an exceptionally smooth ride

Caregiving takes on many meanings when you carry your best friend on your back just so he can have access beyond where a wheelchair could take him

The team at Chopwood Mercantile has created a six-step pledge to raise awareness about the overuse of public lands and encourage responsible camping

Behind drag queen activist Pattie Gonia, there are three three strong, compassionate women doing the day-to-day work

As the ever behind-the-scenes ally to Teresa Baker, Chris Perkins has used his privilege for the growth of The Outdoor CEO Diversity Pledge

Founders of the iconic travel brand Eagle Creek sat down for an exclusive interview with OBJ following parent company VF Corp.’s announcement that it will shut down the business by the end of 2021

Maren Larsen created a little magic when she decided to start a queer ERG (employee resource group) at Outside, Inc

Sponsor Content: Sea to Summit

How limit-pushing expeditions—and a little bit of healthy scorn—lead to limit-pushing gear for Sea to Summit

The co-op also honored Cannondale, NEMO Equipment, Fjällräven, and Darn Tough Vermont as part of its annual Vendor Partner of the Year awards

The 100 percent employee-owned insole brand has signed an acquisition deal with Seattle-based Westward Partners

The heritage outdoor brand has a new leadership team in place and a new vision for the way it makes and markets apparel and gear

Alterra Mountain Co., Boyne Resorts, POWDR, and Vail Resorts this week announced the Climate Collaborative Charter, a unified effort to promote ski-resort sustainability

We spoke with two of the people running the newly created Vista Outdoor Corporate Foundation to find out what prompted the formation of the charity and what causes it will support

The 6,500-square-foot space will be the smallest of the co-op's nationwide locations

Parent company VF Corporation will shut down the decades-old brand by the end of the year

The rest of the Q1 2021 earnings reports are in. Publicly traded, outdoor-focused corporations continued to score huge gains.

Motivated by nostalgia and a desire to pass down institutional knowledge, archivists play a significant role in the evolution of the outdoor industry by chronicling its past

Plastic Impact Alliance member spotlight: NEMO will eliminate 100,000 polybags in two years—a roadmap for the rest of the industry