As the world gets used to doing more business online, B2B e-commerce providers are sparring for market leadership in the outdoor industry. Dozens of brands have yet to adopt a technology. Welcome to open season.
The running market is missing a huge opportunity by largely ignoring BIPOC participants. How can brands fix the problem? Start with proper recognition and support.
A look at how Envoy B2B is helping this iconic brand stay in step with the times
The New Mexico ski resort has hiked its minimum wage to $15 per hour to exceed the living-wage standard for Taos County
The outdoor brand has reportedly stopped selling products to JHMR’s retail stores because of an event held earlier this month by one of the resort’s owners
Get to know these movers and shakers making life and business better in the outdoors
A conversation with Wyn Wiley, aka Pattie Gonia
Outdoor brands are working to address their plastic packaging problem, one polybag at a time
The outdoor industry is doubling down on sustainability tools and standards to measure and mitigate its environmental impact. Is it working?
The trade war has taken a backseat to Covid during the last year and a half, but tariffs are still top of mind for many outdoor brands. Here’s the latest to know.
After receiving a difficult diagnosis last year, Larsen drew on his decades of experience as an adventurer to fight the disease
A stroke of good luck saved Slim Pickins Outfitters from closing during the pandemic. Now, the owners are using the new interest in their shop to help people of color find autonomy, ownership, and space in the outdoors.
Exceptional protection in a lightweight and versatile trail helmet
Polartec’s NeoShell and eVent took the hardshell scene by storm more than a decade ago—only to be outshone by proprietary versions of the same stuff. Can these brands mount a comeback?
We spoke with Sword, the former Oberalp, Pearl Izumi, and Bell/Giro executive, about his new post and the opportunities—and challenges—that lie ahead for the Colorado company he now leads
Trade shows are returning this summer, but for many, sustainability measures have taken a back seat to safety
A note from OBJ Editorial Director Kristin Hostetter about the new direction of our print magazine
When your social media account attracts a storm of negative comments, what’s the best way to respond? Brands, experts, and influencers weigh in.
As sales reps return to in-person work, bespoke, private showrooms have become the new norm
The insulated bottle brand will begin using certified 90 percent post-consumer recycled 18/8 stainless steel starting in 2022
In the wake of the pandemic, some brands, like Cotopaxi, are sticking with the remote work (or hybrid) model. Here’s how to do it right.
Publicly traded outdoor companies showed no sign of stopping their unprecedented growth as Q2 sales figures benefited from a favorable comp—but still impressed
Through The Outbound Collective’s Writers Residency for Underrepresented, McGrady is sharing her perspective on the outdoor world she loves
The gear maker’s newest venture is a campground in Washington state that’s modeled after existing sites in its home country of Japan and honors the brand’s ethos of connecting consumers with nature
Envoy B2B surveyed 6,500 outdoor retailers to understand the role and value of sales reps
Eight past CMC employees have filed a formal civil complaint against the club, alleging that leadership didn’t do enough to protect them from sexual exploitation
The aftercare company keeps gear out of landfills and focuses on doing the same with plastic
Mystery Ranch recently contracted with Sea to Summit for distribution in Australia. Alex Kutches, VP of sales for the pack brand, says finding a trusted partner that understands a new market will increase the chance of expansion success.
After transitioning to a remote-first work model, Cotopaxi devised a new way for team members to meet in person: a camping retreat with hiking and climbing, team games, and storytelling sessions
The Colorado town has seen a surge in both manufacturers and retailers opening their doors on its iconic Pearl Street Mall as the pandemic continues to drive consumers outdoors
MacNeill Pride Group, a portfolio company of the private equity firm Centre Partners, has added another outdoor asset with the acquisition of the Utah-based camping gear brand
The eyewear/headwear icon and one of its ingredient brand partners accuse the snowsports giant of improperly using their patented technology in certain Anon-branded snow helmets
We spoke with Patrick Lynch, formerly of Backbone Media, to learn more about KAR Direct, the startup he launched in 2019 to help brands grow their e-commerce channel—and their brand recognition
The Colorado-based provider of active-lifestyle content and services has expanded its portfolio again, bringing on three new cycling brands
Polartec announced today that it has eliminated PFAS—some of the most harmful chemicals used in gear production—across its line of products
When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and fossil fuel industries
Hard-wearing and highly efficient, this new-for-2022 sleeping bag delivers superior performance in cold and damp conditions thanks to triple-layer construction and TILT (Thermo Ionic Lining Technology) to improve heat retention and warmth without compromising pack size or breathability.
The OBJ Outdoor Index for the second quarter shows that outdoor businesses continue to outperform other industries by a wide margin
Sea to Summit’s new ultralight shelter series is shaking up the tent category
The artist Futura had filed a trademark infringement lawsuit against the brand earlier this year because he says the apparel technology’s logo resembled one of his atom designs
When ethnically and racially diverse leaders thought to write outdoor equity into the law, Senator Heinrich didn’t hesitate to get behind them
The powerful technology of Envoy B2B is critical to BioLite’s thriving wholesale channel, company leaders say
The team at Chopwood Mercantile has created a six-step pledge to raise awareness about the overuse of public lands and encourage responsible camping
Behind drag queen activist Pattie Gonia, there are three three strong, compassionate women doing the day-to-day work
Founders of the iconic travel brand Eagle Creek sat down for an exclusive interview with OBJ following parent company VF Corp.’s announcement that it will shut down the business by the end of 2021
Maren Larsen created a little magic when she decided to start a queer ERG (employee resource group) at Outside, Inc
The heritage outdoor brand has a new leadership team in place and a new vision for the way it makes and markets apparel and gear
Alterra Mountain Co., Boyne Resorts, POWDR, and Vail Resorts this week announced the Climate Collaborative Charter, a unified effort to promote ski-resort sustainability
We spoke with two of the people running the newly created Vista Outdoor Corporate Foundation to find out what prompted the formation of the charity and what causes it will support
The 6,500-square-foot space will be the smallest of the co-op's nationwide locations
The rest of the Q1 2021 earnings reports are in. Publicly traded, outdoor-focused corporations continued to score huge gains.
Plastic Impact Alliance member spotlight: NEMO will eliminate 100,000 polybags in two years—a roadmap for the rest of the industry