Business Journal


Granite Gear co-owner and general manager Rob Coughlin hosts the 15-minute segments on Instagram Live a few afternoons a month, covering topics from DEI and conservation to the hit TV show “Naked and Afraid”

The recently formed parent company of four outdoor brands began trading on the New York Stock Exchange on Thursday

Patagonia Provisions this week unveiled a collection of wines, ciders, and sake, bolstering its existing lineup of food and beer

The co-op, which has offered adventure tours in Wyoming for more than a decade, on November 5 will open its first store in the state

The ingredient brand—which “people feel but usually don’t see,” in the words of CEO Mike Joyce—is now talking directly to those who buy the products its technologies enhance

NPD Group, which tracks product sales data for the outdoors and numerous other industries, found itself in the crosshairs of one outdoor group earlier this year

Sponsor Content: Envoy B2B

How Topo Designs uses Envoy B2B to support its retailers and grow its business

The parent company of The North Face, Smartwool, and Timberland will require all office-based U.S. office employees to be vaccinated by January 1

The Utah-based company is bringing steel cans to the plastic-dominated supplement industry

We’re pleased to announce several recognitions of OBJ and its contributors at this year’s Folio Awards

Kara Richardson Whitely, the author of "Gorge: My Journey Up Kilimanjaro at 300 Pounds," says the untapped plus-size market is poised for growth

WhitePaws RunMitts, based in Baltimore, scored a major retail deal this year

The Plastic Impact Alliance and Eco Cycle partner up to collect, recycle, and quantify polybag waste from 11 outdoor businesses on Pearl Street in an effort to raise awareness and encourage solutions

Now in its twentieth year of operation, Colorado-based gear maker Big Agnes is preparing for rapid growth and possible expansion into new categories

Snow Peak, primarily known as a gear maker in the U.S., is leaning on its Japanese traditions and community-oriented spirit to change the way we experience the outdoors

Story-based marketing is hot right now. Three new campaigns from The North Face, Houdini, and Kari Traa show how outdoor companies are leaning into the trend.

REI is continuing its annual #OptOutside campaign—despite a tough sales environment due to Covid in 2020—by closing its doors on Black Friday and encouraging customers to spend time outdoors

Only incorporated since June and currently PE-backed, the platform is already preparing to go public as it looks to leverage the success of its four outdoor brands

Bears Ears, Grand Staircase-Escalante, and Northeast Canyons and Seamounts—three national monuments threatened under the Trump Administration—saw their full protections restored today with an executive order from President Biden

A collaboration between e-commerce platforms Quivers and NuORDER allows brands to automate in-store pickup for online orders

The retailer is taking over the Journeyman Lodge in Whistler, along with the lodge’s parent company, Callaghan Country Wilderness Adventures

The space race between billionaires Bezos and Musk appears to be a target in YETI’s new tongue-in-cheek advertisement in Austin, Texas

As the climate warms in coming years, demand for outdoor recreation in the U.S. is expected to decrease, a new study from Utah State University finds

Outdoor-focused publicly traded companies saw their collective shares sink 6.1 percent in the third quarter, signaling a return to earth after a scorching first half of 2021

The inaugural Confluence Program will award four multi-year grants to groups led by Asian, Black, Brown, Indigenous, Latinx, and other People of Color working to protect natural places

The REI Cooperative Action Fund will support “nonprofit organizations promoting justice, equity and belonging in the outdoors”

The 5th annual event in Estes Park, Colo., gave outdoor journalists a place to learn, collaborate, and network and a select number of brands to really connect with their message

Overlanding has expanded to overlap more with the traditional outdoor market, which meant the huge Arizona event was a celebration of all modes of transportation and exploration

J. Daryl Anthony will serve as the first executive director of the OREC office of Maryland—the 18th state to add a governmental body for promoting outdoor recreation

One of the outdoor industry's most famous gear shops, Neptune Mountaineering of Boulder, Colo., has been purchased by another just up the road in Aspen, Ute Mountaineer

OBJ got a behind-the-scenes look at the grand opening of Public Lands, the new retail concept from Dick's Sporting goods, in Pennsylvania

The interstate competition for Outdoor Retailer's next contract is heating up

Davis Smith detailed his ambitious plans for Cotopaxi following a recent capital raise, including the ways top-line growth can help the company better live its mission

According to company leadership, Eastpak’s relaunch in the U.S. and Canada is unrelated to VF’s recent sale of adventure travel brand Eagle Creek

The outdoor brand's latest social activism involves the highly controversial new law in Texas, which prohibits abortions after six weeks of pregnancy

The global ski resort operator has outlined its safety protocols for the upcoming season. The big changes: reservations are no longer required, but guests in some restaurants—and all employees—must be vaccinated.

A succession plan will soon be announced to replace Adams, who’s retiring in December but will serve as a senior adviser for Salomon and Atomic's parent company, Amer Sports, until June 2022

Sponsor Content: Envoy B2B

How your brand can adapt a hybrid wholesale B2B e-commerce model and stay ahead of the curve

The Swedish company Dometic makes a splash in the cooler category with the addition of Texas-based Igloo, an iconic brand that’s been chilling drinks since 1949

MountainFLOW eco-wax is requiring employees to take at least three days off to “unplug and disconnect from all devices and work responsibilities”

The 11-year-old Swiss footwear maker, which debuted on the New York Stock Exchange today, has an estimated market value of $7.3 billion

The retailer-focused trade show scheduled for November has released new vaccine and mask requirements

As it approaches its sixth birthday, Kuju Coffee breaks into the national Whole Foods ecosystem and co-founder Jeff Wiguna reflects on the journey

Sponsor Content: Polartec

The positive impact of Polartec’s textile and fabric innovations—from the invention of fleece to technologies for all conditions—cannot be overstated

The Lake Tahoe resort has renamed itself Palisades Tahoe after its previous moniker was deemed a slur against Indigenous women

The stationary bike and exercise company offers potent lessons when it comes to fostering safety, comfort, and community for BIPOC riders

Outdoor e-commerce brand Cairn analyzed 70,000 data points to prove gear companies are skewing apparel sizes lower than what consumers want and need

Troy Sicotte, who had served as interim co-president at Mountain Hardwear for the last three months, takes the brand’s reins from Joe Vernachio, who recently left to become COO for Allbirds

Too many uncomfortable experiences wearing men’s clothing when out on trails prompted Otto to redesign women’s outdoor apparel

VF Corporation’s former president of emerging brands aims to lead the heritage travel company into the next era of success

The collective shares of outdoor-focused public companies posted modest gains in August, up from July’s surprising setback

Technology has become an all-encompassing fixture of our lives, even when it comes to outdoor recreation. Here’s a snapshot of how it’s shaping our national parks—for better or for worse.

Solo Stove's recent acquisitions, the latest of which closed yesterday, will form the basis for a new DTC-focused outdoor portfolio called Solo Brands

After more than a year of racial upset and diversity work, our industry still has a long way to go

Behind the scenes in the outdoor industry, technology is ever-present and increasingly powerful. Are you up to speed on the latest developments?

David Gellis, president of Gordini USA Inc., shared what’s on tap for the brand as it ramps up sustainability efforts and works to welcome more people into outdoor sports

Today’s athlete sponsorships are rife with dangerous pressure, inequality, and unfair compensation. It’s time for things to change.

The outdoor apparel company celebrated the first anniversary of its self-created Responsible Packaging Movement by declaring itself a 100 percent plastic-free packaging brand

We've compiled the 50 best products of next season, ranked by more than 100 retailers, gear testers, and outdoor enthusiasts

The two outdoor brands have disputed a warming-technology patent for several years. Though the latest verdict fell in Seirus’ favor, Columbia plans to appeal the decision.

The invite-only trade show set to stage this November in Kansas City will bar unvaccinated registrants, according to event leadership

Get to know these outdoor movers and shakers through their own words

Mental health is now factoring more heavily in business leaders' decisions

The historic expedition was announced at Outdoor Retailer's summer show in Denver this month

As the world gets used to doing more business online, B2B e-commerce providers are sparring for market leadership in the outdoor industry. Dozens of brands have yet to adopt a technology. Welcome to open season.

Renowned for making premium sleeping bags, pads, tents, and other outdoor products, the 20-year-old company has decided it no longer wants customers carrying gear in backpacks made by other brands

The running market is missing a huge opportunity by largely ignoring BIPOC participants. How can brands fix the problem? Start with proper recognition and support.

Sponsor Content: Envoy B2B

A look at how Envoy B2B is helping this iconic brand stay in step with the times

More brands are reducing waste by selling used and upcycled gear. It’s good for the environment, but it’s also good for the bottom line.

The New Mexico ski resort has hiked its minimum wage to $15 per hour to exceed the living-wage standard for Taos County

The outdoor brand has reportedly stopped selling products to JHMR’s retail stores because of an event held earlier this month by one of the resort’s owners

On the last day of this month’s Outdoor Retailer Summer event, we sat down with Show Director Marisa Nicholson to discuss how it went, what’s in store for January's Snow Show, and whether OR will move out of Denver in 2023

Outdoor brands are working to address their plastic packaging problem, one polybag at a time

The outdoor industry is doubling down on sustainability tools and standards to measure and mitigate its environmental impact. Is it working?

Two gear makers with very different approaches to PTO square off

A recent dustup between specialty retailers and a behemoth market research firm has the industry wondering: Have we been basing our biggest business decisions on crap data for decades?

The trade war has taken a backseat to Covid during the last year and a half, but tariffs are still top of mind for many outdoor brands. Here’s the latest.

Our final roundup of cool new gear, education recaps, hot takes, and more from the floor of Outdoor Retailer in Denver

After receiving a difficult diagnosis last year, Larsen drew on his decades of experience as an adventurer to fight the disease