Outside Business Journal

Black-owned outdoor business spotlight: Elite Feet

The only independent African American-owned running specialty store in the country is committed to finding the right shoes for any feet


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In honor of Black History Month, we’re spotlighting one Black-owned outdoor business per day.

Owner: Jason and Joy Hunt

Year founded: 2015

What we do

Elite Feet is a Delaware-based and family-owned retail specialty running store. Our staff is well trained in our Elite Fit Process. With this process, our goal is to provide an outstanding customer experience while striving to go the “extra mile” for our customers trying to live a more active and healthier lifestyle. We believe it is our duty to help educate our customers on the difficult shoe fitting process for walkers, runners, and growing kids.

What makes us special in the outdoor industry?

We use gait analysis to choose the right shoe for walking, running, cross-training and organized sports. We measure both feet for length and width, evaluate both arches, observe the customer on the treadmill, and ask a series of questions to determine the proper footwear for the customer’s specific activity. Because all feet are NOT created equal, each customer is individually assessed and given a recommendation based on their unique set of feet.

We’re eager to work with new brands and expand our roster of high-quality trail running shoes.

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