'The digital retail platform Locally allows businesses to stay open during the crisis—even without an ecommerce platform of their own. Courtesy…'
Outside Business Journal

Ecommerce platform Locally extends help to local retailers

The digital retail platform has implemented new tools and discounts for independent shops trying to survive the coronavirus crisis


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With independent retailers closing down across the country, store owners are searching desperately for ways to keep products moving during the coronavirus crisis. Locally, which supports online sales for stores without dedicated ecommerce platforms on their websites, has implemented new practices meant to benefit small shops and keep cash flowing even as doors close and workers go home.

According to founder Mike Massey, the platform will now offer a streamlined onboarding process and will facilitate same-day and next-day deliveries for a flat fee of $10 per month, a 66 percent reduction of the normal monthly cost. The company will also facilitate curbside pickups to comply with the CDC’s guidelines on social distancing.

“As this situation continues to develop, retailers should look at what restaurants are doing,” Massey tells Outside Business Journal. “They’re staying open with pickup and delivery orders. Retailers can do the same, even if they don’t have an ecommerce platform.”

In addition to these new efforts, Locally is working on a DIY delivery option to help retailers keep employees on the payroll as the crisis develops. When a customer purchases a product through Locally, the new DIY option allows a delivery fee to be channeled directly to the retailer, who can use the money to pay employees for delivering goods using personal or company vehicles. Massey says this option will be available to Locally users as early as this week.

Christine Iksic, co-founder of 3 Rivers Outdoor Co. in Pittsburgh, says she’s been using Locally for over a year and hopes it will help during her store’s indefinite closure, which began today.

“Just having the platform on our site is going to help to some extent,” she says. “This is the only way we put things for sale online. At least it’s something. We’ve had a couple of purchases on our website today already. I don’t expect we’ll take in even 10 percent of what we normally do, but at least this will help.”

Signing up for the platform is free for retailers anywhere.

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