This new FREE course will empower retailers with the tools and knowledge to sell more water treatment devices.

This new FREE course will empower retailers with the tools and knowledge to sell more insulated apparel

This new FREE course will empower retailers with the tools and knowledge to sell more insulated apparel

This new FREE course will empower retailers with the tools and knowledge to sell more backpacks.

Outdoor meets fashion in one sneakerhead's retail-shop manifestation of his gear dreams

Housed in an old bank, this 3-year-old shop is preserving the past while outfitting all levels of adventurers

CEO John Mead says he couldn't make ends meet anymore, but not for lack of trying new things, employing a rockstar staff, and getting people outside

Outdoor brands use temporary brick-and-mortar locations to engage with customers during the busiest time of the year for retail

Honing in on products and maintaining a strong community presence have kept this ski shop ticking for 45 years

This black-owned outdoor store is built around faith, and being a safe space for all identities and communities

Knowing when to scale back and when to stay ahead of the trends has kept Buffalo Peak flourishing for more than three decades

On a mission to keep gear out of the landfill, The Gear Fix is also making outdoor pursuits more accessible and affordable

This new FREE course will empower retailers with the tools and knowledge to sell more travel underwear

This new FREE course is one of 12 Retail College installments we're rolling out to educate retail employees on the latest tips and tricks to boost sales

Flannel on khakis is a staple uniform in the outdoor industry. But it doesn’t have to be, and this fashion-forward shop mixes expected "outdoorsy" pieces with the unexpected.

From inventory management to diversification to events and activism, these outdoor shops are preparing for an uncertain future

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Is the pro-purchase system a valuable marketing tool, or source of market saturation? ExpertVoice’s Nick Stagge braves the hot seat.

A surefire way to draw customers through your doors: offer free, filtered water

In business for 44 years along the Chattahoochee River, this shop merges surf and mountain culture in a southern state with more than 10 million people

Without diluting its kayaking focus, this shop located in an historic fishing village has gradually and naturally added to its offerings over 20-plus years

The board and Stritzke agree that relationship with another outdoor industry leader is "perceived conflict of interest"

Located in the home of HomoClimbtastic, this store invites everyone to join their wacky scene—and help preserve one of the world's most epic playgrounds

This shop’s history dates back to when the owner was a kid, and since he and his wife bought it, they’ve resurrected it as a town center

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Nikwax makes it easy for retailers to carry, sell, and explain the importance of gear care and maintenance

To celebrate 50 years, this retailer sent hundreds of its customers outside as part of a six-sport contest

A few specialty outdoor retailers share why they decided to make selling hand-me-downs and offering rentals part of their store

This shop offers the best gear with the best instruction, and welcomes you to chill with the kings and queens of the backcountry (even if you’re not on their shred level yet)

5 tips to make your paddlesports department a family adventure hub

From the grand vision to the nitty-gritty details, from local jaunts to global trots, Indianapolis' Rusted Moon Outfitters will find a way to make it happen for you (and charm your pants off along the way)

Trail Creek Outfitters boasts about its brands, rewards customers with sweet perks, and raises thousands of dollars in donations for the community

Owner Jim Franks shares his secret to luring customers inside and the best places to recreate in the state

Outdoor store meets yoga studio meets art gallery at this Alaska hot spot

Half-priced, used gear helps this old school retailer fight internet discounts

Superfeet’s FitStation automates the fitting process, for better or for worse

Don't let the slight square footage of this Southern California outdoor shop fool you. It  likely carries all you need.

This hunting and gear shop caters to all of Iowa’s hikers, hunters, and fishermen

This Tucson shop invests time, dollars, and space into the brands and employees keeping it running

Gun control debate prompts REI to hold orders, MEC to sever ties with Vista Outdoor.

Christine Iksic and Chris Kaminski's Pittsburgh specialty outdoor shop will open its doors officially for the first time this spring. But it's not exactly their first rodeo. They've been outfitting outdoorspeople in the 'Burgh for several years in unconventional ways.

Forget cash and credit cards. This outdoor retailer accepts cryptocurrency in exchange for guided fly fishing trips and a special line of SUPs.

Specialty retail isn’t the Hunger Games: Everyone benefits when retailers stop viewing each other as the enemy and start working together

Simply sell gear, and equip customers for a day. Build a community around your shopping experience, though, and you’ll equip them for a lifetime.

Whether you need a new tent, a solar-powered radio, a stun gun, or even a tattoo, this quirky Florida outdoor retailer has you covered

Try to be all things to all people, and end up pleasing none. The opportunity for both retailers and vendors lies in careful curation instead.

This uber-sustainable, pet-friendly, and musically-inclined retail shop is perennially on the leading edge of specialty outdoor retail

From making movies to giving conservation grants, learn how this specialty outdoor retailer has evolved into so much more than a gear shop

The young owner of this brand new outdoor shop has specialty retail in his blood

Successful online-to-offline referrals depend on accurate dealer listings. Stop giving online customers the wrong information.

A host of unique charitable events and services make this 3-location shop a pillar of the Maine community

Located in a remote town with only 850 year-round residents, The Mountaineer reveals how it has stayed in business for more than 40 years

Brendan Madigan took a chance when his first hire at Alpenglow Sports was a 21-year-old college kid who was a regular customer. And it paid off.

This family-owned, family-operated business has one mission: Get everyone outdoors. Even glampers.

Often called the “Boulder of the plains,” this Kansas college town boasts a community equally psyched about the outdoors

Frugal Backpacker is helping adventurers spend less and play more

Is it possible to get a better customer experience on a website than in a shop? says yes.

Technology is front and center for Terry Lee’s Amazon-focused retailer

At the gates of Yellowstone, this retailer has learned to embrace the non-local traveler, alongside the hometown expert

Dave Polivy is using big-brand marketing to boost his small shop and get around an Amazon-induced downturn

Brendan Madigan, owner of Alpenglow Sports in Tahoe City, California, has the community aspect of brick and mortar specialty retail all figured out. Want to see similar success with your events? Heed this wise advice.

Events, customer confidence, and beer foster a tight-knit community around this local retailer

Boutique Hors Circuits, in Saguenay, Quebec, Canada, has doubled sales for its sister adventure company since it opened two years ago

The newest member of Grassroots Outdoor Alliance, Maine Sports Outfitters is one part specialty retailer and one part guide service. It’s a winning combination.

Brian Thompson, general manager of ExOfficio, explains why the outdoor industry needs to better sell the experience rather than the gear

Onion River, in Montpelier, Vermont, capitalized on a bad winter by selling fat bikes

Calling Proof Lab Station a specialty outdoor shop is like calling Yosemite a place. It’s so much more than just that. Founder Will Hutchinson talks about the many reasons customers come into his store in Episode 16 of The Innovation Project.

College entrepreneurs turned ski moguls blend web and in-store sales to give customers the best of both worlds

Backcountry Experience’s deep commitment to hardgoods and custom fitting sets them apart in retail-heavy Durango

To Backcountry North, customers are more than customers. Owner Tracy Mayer considers them family.

It's the scrappiest of start-up stories: Three twenty-something backpackers launched this Ohio shop seven years ago with big dreams, true grit, and 13 credit cards

In Episode 13 of the Innovation Project, Black Creek Outfitters' Joe Butler talks about how his shop provides experiences as much as it sells products

We visited Taos Mountain Outfitters to see how its new owners have turned the store around

In episode 12, Richard Kassar, owner of the The Benchmark Outfitters in Cincinnati, reflects on the challenges of being a core outdoor retail shop in a region that lacks wilderness opportunities

Chopwood Mercantile is a tiny Colorado shop with a massive vision of what specialty outdoor retail could be

In episode 11, Pack Rat proves that sustainability isn't a task that only big brands can afford

Next Adventure's new and used gear concept is a perfect fit for Portland

In the 10th episode of The Innovation Project, Alpenglow Sports owner Brendan Madigan explains the alternative motivations behind his community-focused retail shop

Because nothing’s better than a cold beer after a mountain bike ride.