'Kristin Hostetter'
Outside Business Journal

Retail College: How to sell tech tees

This new FREE course will empower retailers with the tools and knowledge to sell more technical T-shirts

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Most avid outdoor adventurers know to leave the cotton at home during any aerobic activity. Yet there are tons of people who wear what they have, not knowing the benefits of a T-shirt made from a technical fabric like wool or polyester. It’s time to enlighten them. With OBJ’s Retail College: How to Sell Tech Tees online course, sales associates will dive into the different types of fabric—including blends—and the pros and cons of each, as well as how to steer shoppers toward T-shirts with technical fabrics.

To create this course, we partnered with Dave Weeks of Summit Hut. With his expert input, we’ve developed a course full of actionable tips and tricks that you can start implementing immediately in your store’s apparel department.

In a special video lesson, retail rock star Malcolm Daly drops some tips on how to convince your customer that an $80 T-shirt is a worthy investment.

You’ll also learn:

  • How to engage your customer and ask the right questions
  • How to help your customer choose between wool, synthetics, and blended materials
  • How to guide your customer to the right style shirt for them
  • How to sell the various features from SPF to cooling and insect treatments to ventilation and odor protection

All our courses are FREE to qualified retailers. They’re quick and easy to take on any mobile device (and a great way to hone your skills during slow times in the shop).

More Retail College courses

Check out all our other courses, all free to qualified retailers.

How to Sell Portable Power

How to Sell Footwear

How to Sell Backpacks

How to Sell Sports Bras

How to Sell Insulation

How to Sell Tech Tees

How to Sell Sun Clothing

How to Sell Bug Clothing

How to Sell Water Treatment

How to Sell Trekking Poles

How to Sell Water Bottles

How to Sell Sleeping Bags

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