At USU, students in the country’s first program for gear designers aren’t just learning how to sew a bestselling jacket. They’re being groomed to lead the industry’s next big political and environmental fights.
With talking helmets and bike apparel with built-in lights, the Swedish brand has developed a reputation as a forward-thinker when it comes to protecting high-speed athletes. Now it's partnering with Volvo to bring psychology into its hard goods.
Last Saturday, I lined up with Outside online editor Scott Rosenfield and 369 other riders for Giro’s inaugural, a 60-mile race-ride hybrid in the mountains above the tiny logging town of Quincy, California (population 1,728).