In a surprise move, the multi-billionaire announced that he would be launching Virgin Sport. Though the initial reports are sparse on details, we have a good idea of what he wants to do: revolutionize the business of racing.
We always preach the importance of wearing a helmet while cycling. But new research suggests that the brain buckets aren't keeping us much safer—and one Olympian argues we should do away with them altogether. So what can we do to keep cyclists safe?