The company sponsors some of the best athletes in the world, from Emily Harrington to Alex Honnold, all of whom are vying for a slice of the brand’s annual budget to support their expeditions. The process can be as competitive as getting into an Ivy League university—except, if approved, the athletes are often taking on death-defying adventures.
It isn't just the astounding geological wonders that give our country's first national park its allure, from 500 geysers that erupt up to 400 feet into the air to deep glacier-carved valleys and fossil forests. The vibrant megafauna and endless backcountry terrain make it one of the wildest areas in the country. And if you know where to go, you can avoid the crowds.
Luis Benitez became the face of government’s interest in the outdoor recreation industry, one that’s larger than both the auto and oil and gas exploration industries. He sat down with 'Outside' to discuss the industry’s expanding role in politics and his own future.
Now that the mines have closed, the small towns of Emery County, Utah, are dreaming up an ambitious plan: A veritable outdoor playground with a new monument and more than half a million acres of designated wilderness. Can this scheme convince other towns to transition from extraction to recreation?
Twenty-two years after its founding, the e-retailer will start making in-house outdoor apparel and gear, as well as collaborating with a few select brands, like Flylow and Black Diamond, on co-branded product
While political and legal battles rage over the future of our national monuments, one of the most important things you can do is go see them—and then share your experiences widely. Here are some of our favorite adventures.