On June 14 at 3 a.m., Katie Bono crawled into basecamp on Alaska’s Mount Denali, frostbitten and exhausted. Bono had left the same camp, located at 7,200 feet, at 6 a.m. the previous morning, summited the 20,310-foot peak (North America’s highest) in minus 40 degree temperatures at 8:46 p.m., then headed back down.
The women at Wylder Goods had a big dream: to create the world's first online outdoor-gear retailer for women, bust into an industry overrun by bros, and save the planet. All in four not-so-easy steps.
The women's U.S. cross-country ski team has always been second-tier, but that's changing thanks largely to Alaskan nordic star Kikkan Randall, a pink-haired skate-skiing powerhouse who trains harder than anyone on the planet—and has everybody else following her lead.