Published

A few years ago, I was a vocal proponent of the outdoor industry incorporating Indigenous land acknowledgments as standard business practice. As it’s become more common, my perspective has evolved.

The more we learn an incomplete fairytale of Indigenous peoples and our history in this country, the more we perpetuate acts of ethnocide, like the ones we’ve seen in recent weeks in southern Utah

For most Americans, the naming of a secretary of the interior is of little consequence. However, as a Navajo man, who holds this position has defined much of my life, and the recent appointing of Deb Haaland marks a groundbreaking moment.

Brands need to do more to prove they're using this imagery in a respectful way—and hiring Indigenous people to design it