If the social platform is a virtual public square, as Mark Zukerberg has proclaimed, it’s one that’s rife with hate, lies, weaponized disinformation, and—in the virtual metaverse—a starkly anti-outdoor worldview. Now that its value as an advertising partner has changed the calculus, it’s worth asking again: Is Facebook simply too toxic for business?
REI’s ever-expanding ambitions have earned it plenty of fans—and critics—as it’s grown to dominate the outdoor industry. But many feel the retail giant has been made vulnerable by its own hubris. Now that the pandemic has rocked its fortunes, we’re faced with an uncomfortable question: what if the $3 billion co-op isn’t too big to fail?
When outdoor athletes launched the first energy bars more than 30 years ago, no one could have predicted it would revolutionize the way Americans eat. A look inside the hottest—and strangest—category in natural foods.
Thanks to a grassroots movement, it's soon going to get a lot simpler to book campsites on federal lands. But with more than two-thirds of public campgrounds controlled by the states, the work has just begun.
In February, we put more than 250 pairs of next winter's skis through their paces at Snowbird, Utah. We're talking 18 testers, three days, and a total of 1.5 million vertical feet. Find out which planks rose to the top in the Winter Buyer's Guide, which hits newsstands in October. In the meantime, let photographer Lee Cohen take you through the test.