Prepare yourself for the worst with the smartest survival tools around.

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GoPro hopes its summer IPO can turn a single-product company into a media superpower. Sound familiar?

And everything you need to know to make sure they don't.

After its hugely successful IPO Thursday, there's no doubt that GoPro is on fire right now. But the company faces some big challenges—including whether it can make money as a media company—that it needs to figure out in a hurry.