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Ironman

The World's Hardest Endurance Race

The World's Hardest Endurance Race

Uberman, a SoCal ultra-triathlon with a 21-mile swim, a 400-mile bike ride, and a 135-mile run, might be the most demanding challenge of its kind. But in the eyes of its founder, the physical goal is secondary to the mental one.

Why Do Rich People Love Endurance Sports?

Why Do Rich People Love Endurance Sports?

Cycling, running, and obstacle course racing are dominated by white-collar workers. And while disposable income makes competing more feasible, researchers are also starting to discover a psychological pull that draws these people to masochistic events.

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