Jack Johnson Joins the Outerverse
Holders of Outside’s first NFT, the Bedrock Badge, will automatically be entered to win concert tickets and limited-edition signed copies of the artist's new album, ‘Meet the Moonlight’
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At Outside, we’ve been fans of surfer turned musician Jack Johnson for years, dating back to the first time he graced our cover—one of our bestselling issues of the past two decades—in 2005. Next Friday, June 24, after a five-year wait, Johnson is releasing his eighth studio album, Meet the Moonlight, and we couldn’t be more excited. In fact, today we’re announcing an exclusive partnership with the multiplatinum-selling singer-songwriter. Johnson joins Outside to celebrate our first NFT, called the Bedrock Badge, which gives fans a chance to win prizes associated with Meet the Moonlight.
Thousands of Outside followers downloaded the Bedrock Badge in early June when it was released on Outside.io, the company’s new creator marketplace. Available for a limited time, the free Bedrock Badge is meant to welcome and reward early adopters. Every user who claims a Bedrock Badge at Outside.io can enter to win exclusive content and experiences from Johnson and will get first access to his upcoming drops on the marketplace.
Badge holders will also be automatically entered to win these prizes:
- 1 winner will receive a special fan experience for two to see Johnson play live from box seats at the Hollywood Bowl in Los Angeles, plus a free digital download of Meet the Moonlight.
- 50 winners will receive a signed vinyl copy of Meet the Moonlight, plus a free digital download of the album.
- 500 winners will receive a limited-edition Meet the Moonlight poster, plus a free digital download of the album.
“We’re honored and excited to work with Jack,” said Robin Thurston, CEO of Outside Interactive. “Our audience loves him—not just for his music but also because he’s passionate about sustainability, surfing, and the regenerative powers of nature. This partnership with Jack is a great example of how companies can leverage Web3 technology to better support great artists and get their work to more listeners, viewers, and readers.”
To celebrate the Bedrock Badge partnership, Johnson will also play a live set from Meet the Moonlight at an Outside.io event in New York City on June 23, followed by a Q and A with National Geographic Explorer in Residence Wade Davis. Other events, taking place between June 21 and 23, will include a solstice yoga practice in Times Square, immersive art exhibits at Wonder Fair, and a guest-panelist appearance at NFT.NYC by Thurston.
More information about the Bedrock Badge—including a link to claim your own free NFT—are available at Outside.io, where users can also find a road map of future creator collaborations and a white paper detailing the company’s Web3 vision.