The sports beverage that changed it all.
The sports beverage that changed it all. (Tim Tomkinson)

Gatorade

The sports beverage that changed it all.
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A sports drink formulated in 1965 for the University of Florida Gators football team and currently produced by PepsiCo. Scientists at the University of Florida determined that a beverage with electrolytes like sodium and potassium would optimally hydrate athletes during long bouts of exercise; they added sugars to replace calories. Gatorade’s popularity took off, forever changing the way we think about exercise hydration—and tripling the size of convenience-store beverage cases. More recent sports-drink brands have targeted endurance athletes with low-carb alternatives.

From Outside Magazine, August 2015 Lead Photo: Tim Tomkinson

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