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Gear Gear News

Summer Outdoor Retailer’s Most Eye-Catching Displays

From ice cream to carnival rides, there’ve been new surprises at every turn

Text by
Emily Reed
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Image
(Emily Reed)

Black Diamond served up an oddity at its booth on day one: a slightly off-kilter root-beer float made with dry ice that emanated a distinct cloud of smoke.

Image
(Emily Reed)

Back-to-back meetings all day for three days straight is undeniably exhausting, but there are also plenty of opportunities for fun. Take Keen Fest, a fair-like installation the brand set up across the street from the convention center, complete with a Ferris wheel.

Image

What’s better than your choice of ice cream on the Outdoor Retailer show floor? The Flexfit booth houses a full-on re-creation of your favorite hometown ice cream parlor. 

Image
(Emily Reed)

Igloo released its new, completely biodegradable Recool at January’s Winter Outdoor Retailer, and the cooler hit shelves in May. The brand isn’t shy about continuing to market the $10 cooler, with such displays as this igloo made out of, well, Igloos. 

Image
(Emily Reed)

The Front Runner display has attracted many wandering eyes, as it’s home to an International Scout kitted out with a full Front Runner roof-rack system. We don’t know what we want more, the roof rack or the car.

Filed to:
  • Hiking and Backpacking
  • Outdoor Retailer
  • Photography

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