Adidas and Spotify Build Running App
Will match music with runner’s pace
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German sports apparel giant Adidas has partnered with music-streaming service Spotify on Adidas Go, a mobile app for runners, according to a press release published Wednesday. In addition to keeping track of a runner’s distance, speed, and progress, the app tracks the user’s stride rate and then plays songs with a matching tempo.
“For the first time, instead of runners listening to music, music will listen to runners,” Adrian Leek, general manager of Adidas Running, said in the press release. “Adidas Go lets your energy level control the music that plays during your run, so you’re always in control.”
Instead of assembling a workout music mix before heading out for a run, Adidas Go users can allow Spotify to choose songs that match their taste by analyzing the styles of music in the user’s own digital collection. At the end of their run, in addition to reviewing their distance and pace on Adidas’s miCoach fitness tracker, users can also look back at the tracks they’ve been listening to and explore new styles of music.