Lance: The New Face Of Michelob ULTRA


Lance Armstrong has signed a three-year agreement with Michelob ULTRA to become the beer's new spokesperson, according to VeloNews. Armstrong will appear in two new commercials for the company that are scheduled to air in 2010, and will also be a part of their new product packaging.

“I'm always making decisions that complement my active lifestyle, and this includes my beer choice,” said Armstrong in a press release. “I'm excited about my association with Michelob ULTRA.”

–Dave Costello