Burger King Will Now Serve Burgers for Breakfast
End of the 10 a.m. embargo
Burger King, every Outside reader’s top choice for high-quality cuisine and marathon fuel, dropped a bomb in the Fast Food Breakfast Wars today when it announced that its restaurants will begin serving its signature burgers for breakfast. Don’t adjust your screens. You read that right. You no longer have to wait until 10 a.m. to get your greasy mitts on a Whopper, Big King, or Original Chicken Sandwich.
The initiative was likely launched as a counteroffensive against Taco Bell’s recently unveiled new breakfast menu, which features such irresistible forces and immovable objects as the Waffle Taco and the A.M. Crunchwrap.
Evidently, many Burger King outlets had been showing corporate the back door by serving burgers earlier in the day, and corporate is now simply giving them the green light to continue the practice. Five thousand Burger King restaurants have already opted into the “Burgers at Breakfast” program.
“Selling Burgers at Breakfast at Burger King restaurants allows our guests to start their day being their way,” Burger King said in a statement to Burger Business. “Either with the great flame-broiled taste of our signature burgers and sandwiches or with our delicious suite of breakfast offerings.”
According to Calorie Lab, the Whopper and Original Chicken Sandwich clock in at 670 at 660 calories, respectively. The Big King, meanwhile, clocks in at 529. If that seems like a lot, remember that it takes some fuel to fight the Breakfast Wars, and as the Simpsons once eloquently put it, you don’t make friends with salad.