Equinox Gym to Launch Hotel Line
Brand for health-conscious travelers
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Equinox Holdings plans to open its first hotel in 2018 on Manhattan’s west side, according to a Tuesday report in the Wall Street Journal. A Los Angeles hotel will follow in 2019; Equinox expects to open as many as 75 hotels around the world in the years to come. The New York–based company is betting that fitness-minded travelers are willing to spend more to stay at
“We are appealing to the discriminating consumer who lives an active lifestyle and wants to have that as a hotel experience,” Harvey Spevak, chief executive of Equinox, told the Wall Street Journal.
*This story has been revised from the version first published on April 22, 2015, because it inadvertently used similar language to what was published on WSJ.com. Outside apologizes for the error and is investigating all previous work of the writer.