The Future of Food Is Edible Packaging
Stonyfield Farm wants you to also eat the cup
Gary Hirschberg, chairman of the Stonyfield Farm organic yogurt brand, has long been obsessed with packaging, or, rather, finding ways to eliminate it.
“I’ve always believed we should use less,” Hirschberg told PSFK.com. “In fact, my ultimate obsession was when you finish eating the yogurt, you should eat the cup.”
Hirschberg‘s dream is now coming true. Sort of.
Stonyfield has collaborated with edible-packaging company WikiFoods to create a new product line called Stonyfield Frozen Yogurt Pearls. These single servings of frozen yogurt come encased in an edible protective film made from natural food particles. Much like the skin of a grape, this protective layer keeps its contents moist and protected from contaminants.
Wikifoods already has a number of products in its nature-inspired WikiPearl line, all of which resemble spherical works of art, in addition to edibles you can pop in your mouth.
At the moment, Stonyfield Frozen Yogurt Pearls (which, sadly, still come wrapped) are only available at Boston-area Whole Foods markets, but we are hoping for a wider distribution soon.